July 2023
These are the features and improvements released in June 2023.
FUNCTIONS & FEATURES
CDP 365 - Help
PERSONAS - Predictive Models
MARKETING HUB - Link Managements
MARKETING HUB - Customer Journeys - Control Group
MARKETING HUB - Destinations - Antsomi Email, Broadcast Message
MARKETING HUB - Promotion Center - Promotion Integration
DETAILS
Help
To maximize CDP 365 usage, you are provided assistance with User Guide, Chat GPT and direct interaction with Antsomi Support Team.
Predictive Models
Predictive models provides tools to build models that assist businesses improve marketing, sales and customer service strategies. It uses machine learning and data mining to predict and forecast likely future outcomes with the aid of historical and existing data.
The current available model is RFM.
Link Managements
Inserting short links in marketing messages helps optimize the space of content and costs. Link management will connect you with URL Shorteners and manage your used links.
Customer Journeys - Control Group
You are not only able to determine the percentage of the Control Group in your target audience, but also create a Segment for this group.
Destinations
Antsomi Email
To save time and effort, you are now able to directly use email destination from Antsomi to send out marketing messages.
Broadcast message
Sending Broadcast messages has never been easier. You are able to determine the quantity of the audience who will receive the message at one time.
Promotion Center - Promotion Integration
If you want to import promotion codes from your storage system automatically and are less time-consuming, Promotion Integration is the right feature to use.
UPCOMING PLAN
Stay tuned for new features to be released next month
Event Exploration - Giving you the overview of events recorded over time
Optin Fields Improvement - Diverse your Form fields with various type of questions
Data Streaming Flow - Update your data Realtime from Third-parties (Facebook Ads, Messengers)
Product relationship "Parent & Child" - Mark the level of your products and better implement it to the Marketing Scenarios
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