How to send marketing SMS using One Way SMS Destination?

STEP 1: Create an One Way SMS Destination

1. Hover your mouse over Settings, and choose Channel Integration

  • Hover your mouse over Settings >> Choose SMS

2. Click to create a new Destination

3. Choose One Way SMS category

4. Fill the necessary information

General information

  • Destination Name: Input the name for the destination.

  • Description: Input description for this destination (optional).

  • Destination Catalog: Select My One Way SMS option.

  • Method: Select Send (default).

Configure fields

  • User name: Input the user name of your One Way SMS account.

  • Password: Input the password to login to your One Way SMS account.

  • Phone number: Input the phone number you need to send SMS message to.

At this step, users can input phone by phone, or click on icon, then select Add personalization to use Personalization function. A popup will show up as below:

  1. Personalization type: Select Customer Attribute or Visitor Attribute depending on the target audience you are desire to send marketing messages.

  2. Personalization Attribute: Select Phone

  3. Click Insert to save the setting.

  • Base URL: Input the Base URL of your account.

General Setting

Frequency Capping

Frequency Capping settings allows users to limit the times an audiences receiving a marketing message.

Option
Description

Ignore duplicate messages for the scheduled journey

One audience just receive one message in an iteration of journey schedule

Limit frequency for the journey (3 months duration)

Limit allocation frequency to 1 audience in a journey for 3 months

(Ex: 2 times/person)

Limit frequency for destination

Limit allocation frequency to 1 audience per unit of time (hour, day, etc.)

(Ex: 3 times/month, 1 times/day)

Delivered rate

Delivered rate setting allows users to limit the number of messages sent per second for a specific Destination.

Option
Description

As fast as possible

The maximum number of marketing messages sent per second will depend on the system possibility.

Limit send rate {x} time(s) per second

The number of marketing messages sent per second will be set by user.

(Ex: You are creating a destination for G Suite Email, the value you set is 100. That means only 100 emails will be sent per second.)

5. Click Save to save the Destination

STEP 2: Create a Customer Journey

1. Hover your mouse over Marketing

  • Choose Orchestration

  • Or choose SMS

2. Click + button to create a new Customer Journey.

Then configure the Trigger Node

Journey schedule

Trigger Journey

  • Once: The journey will run only 1 time

  • By hour/day/week/month: The Journey will run hourly/ daily/ weekly/ monthly

Trigger time - The time Journey will start running

  • At a specific date & time: Choose the date and time the journey will start

  • Right after the journey activated: The journey will run after you click Activate

Include/ Exclude Audiences

  • Choose the audiences who are able/not able to go to the Journey

  • Click or to add audiences

General Settings

Limit the time an audience would receive a ticket

  • Unlimited frequency: The audience will receive as many ticket as the journey run

  • Limited frequency: The audience will receive {x} ticket per day/week/month/lifetime

3. Add Action node (optional)

4. Add and configure Destination node

  • Click + to add Destination node -> Choose My One Way SMS

Choose Design from scratch

Design the campaign:

  1. Settings

Setting tab:

  • Campaign Name: Input the name of this campaign

  • Delivery Destination: Select the destination you created in STEP 1

  • Delivery Algorithm: Randomization (default)

  • Delivery Hours of the Day: Select the time of day you want to send this Email.

  1. Compose

  • Variant Name: The name of the message template

  • Content: The content of the message. You could make your content dynamic by clicking icon

5. Save and Activate the Journey

  • Click Save to save the Journey

  • Click Activate to start running the Journey

Last updated

Was this helpful?