# How to send marketing SMS using One Way SMS Destination?

## STEP 1: Create an One Way SMS Destination

### 1. Hover your mouse over Settings, and choose Channel Integration

* Hover your mouse over **Settings** >> Choose **SMS**

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FqZxqc3PGOxgbYgP6O89X%2Fimage.png?alt=media&#x26;token=8c4e9436-8655-4447-8dca-67fe18a3bcbe" alt=""><figcaption></figcaption></figure>

### 2. Click  ![](https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FGiyIpJ2OLyR2Rjb9A1s9%2Fimage.png?alt=media\&token=69a7fe0f-1906-4131-886c-a6a310f079b1) to create a new Destination

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FZ2lKQEnXmw5srKURWh3n%2Fimage.png?alt=media&#x26;token=aa6d4e4a-f00d-4d83-be5e-e7a03e89ef2d" alt=""><figcaption></figcaption></figure>

### 3. Choose *One Way SMS* category

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FLh7QBGq711fu5uGyGpaz%2Fimage.png?alt=media&#x26;token=5aa42a39-5536-4a68-82e3-a1df478f9087" alt=""><figcaption></figcaption></figure>

### 4. Fill the necessary information

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FrItD4EkpJ2R6MaSe4rM3%2Fimage.png?alt=media&#x26;token=beed4265-d405-40d4-879e-831a4c23401c" alt=""><figcaption></figcaption></figure>

***General information***

* Destination Name: Input the name for the destination.
* Description: Input description for this destination (optional).
* Destination Catalog: Select **My One Way SMS** option.
* Method: Select **Send** (default).

#### ***Configure fields***

* **User name:** Input the user name of your One Way SMS account.
* **Password**: Input the password to login to your One Way SMS account.
* **Phone number:** Input the phone number you need to send SMS message to.

At this step, users can input phone by phone, or click on <img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2F3SkFwmltqAq2JSgiezPL%2Fimage.png?alt=media&#x26;token=4081be4c-e295-4beb-8da2-347c9c76382f" alt="" data-size="line">icon, then select **Add personalization** to use Personalization function. A popup will show up as below:

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FcvhSOS0330x6BnPcMXZe%2Fimage.png?alt=media&#x26;token=a57c555b-902d-41cc-8772-0deea9717c22" alt=""><figcaption></figcaption></figure>

1. **Personalization type**: Select **Customer Attribute** or **Visitor Attribute** depending on the target audience you are desire to send marketing messages.
2. **Personalization Attribute**: Select **Phone**
3. Click **Insert** to save the setting.&#x20;

* **Base URL:** Input the Base URL of your account.

#### General Setting

***Frequency Capping***

Frequency Capping settings allows users to limit the times an audiences receiving a marketing message.

<table><thead><tr><th width="262">Option</th><th>Description</th></tr></thead><tbody><tr><td>Ignore duplicate messages for the scheduled journey</td><td>One audience just receive one message in an iteration of journey schedule </td></tr><tr><td>Limit frequency for the journey (3 months duration)</td><td><p>Limit allocation frequency to 1 audience in a journey for 3 months </p><p>(Ex: 2 times/person)</p></td></tr><tr><td>Limit frequency for destination</td><td><p>Limit allocation frequency to 1 audience per unit of time (hour, day, etc.) </p><p>(Ex: 3 times/month, 1 times/day)</p></td></tr></tbody></table>

***Delivered rate***

Delivered rate setting allows users to limit the number of messages sent per second for a specific Destination.&#x20;

<table><thead><tr><th width="333">Option</th><th>Description</th></tr></thead><tbody><tr><td>As fast as possible</td><td>The maximum number of marketing messages sent per second will depend on the system possibility.</td></tr><tr><td>Limit send rate {x} time(s) per second</td><td><p>The number of marketing messages sent per second will be set by user. </p><p>(Ex: You are creating a destination for G Suite Email, the value you set is 100. That means only 100 emails will be sent per second.)</p></td></tr></tbody></table>

### 5. Click Save to save the Destination

## STEP 2: Create a Customer Journey

### 1. Hover your mouse over Marketing

* Choose **Orchestration**

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FnyBZka07GAIxA8V4l6d1%2Fimage.png?alt=media&#x26;token=a80dd6d2-d069-4a0f-bfbb-762544ced7f7" alt=""><figcaption></figcaption></figure>

* Or choose **SMS**

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FwsIW9P4zdZpzTGFl1c7K%2Fimage.png?alt=media&#x26;token=49c01686-ea9f-451f-a1bb-ea12030aff19" alt=""><figcaption></figcaption></figure>

### 2. Click + button to create a new Customer Journey.&#x20;

### Then configure the Trigger Node

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FbUnMT7LQ6RioS99o9tqk%2Fimage.png?alt=media&#x26;token=1b8db933-b747-40e2-8a8b-d38fde03b110" alt=""><figcaption></figcaption></figure>

**Journey schedule**

*Trigger Journey*

* Once: The journey will run only 1 time
* By hour/day/week/month: The Journey will run hourly/ daily/ weekly/ monthly

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FcJ2zgPujqqa9fcd3X416%2Fimage.png?alt=media&#x26;token=b8b8082d-e0cf-4b07-90c5-7c2164e095bc" alt=""><figcaption></figcaption></figure>

*Trigger time -* The time Journey will start running

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FmJ9XQa85sWiCJj24a6qW%2Fimage.png?alt=media&#x26;token=54c2c66c-91bf-482e-b6dd-528d4a7c9326" alt=""><figcaption></figcaption></figure>

* At a specific date & time: Choose the date and time the journey will start
* Right after the journey activated: The journey will run after you click **Activate**

**Include/ Exclude Audiences**

* Choose the audiences who are able/not able to go to the Journey
* Click ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXe7qtnJ_skUvCFC1zGezn3rThbIYXp7cLtkWJVzou-iO5QnwqkxWRDmKlE8w8HkcJfa7Pwx-JjBeYIwPYo0z2DldLSrkOb5RFd-dlM_qjh-9Kp5YbFAsun9N9kj0Q9o_F3o336cH43AH2evGhb3XpXcBNs?key=jqlrLHcQRq84j2mU-bHqrw)or ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdSeJuse1J544mjbLWR3dnGc1_niyb4hj3Mh4o-Z1HtMn99h3RoEW-8lsakkPFNsxYd5yf23fnOXFssfpNhp1w9RONHQzbOGnssmuNClwcoEMEwXGVJmMUhUC6ibGHhGjuHVa0EpCnTUtdW8M6p5Padxhov?key=jqlrLHcQRq84j2mU-bHqrw) to add audiences

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FmboA7sGqa7SoerEmS0Cz%2Fimage.png?alt=media&#x26;token=26600a13-95c4-4884-bc53-c52db6297dbd" alt=""><figcaption></figcaption></figure>

**General Settings**

Limit the time an audience would receive a ticket

* Unlimited frequency: The audience will receive as many ticket as the journey run
* Limited frequency: The audience will receive {x} ticket per day/week/month/lifetime

### 3. Add Action node (optional)

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FgTnZ88KVU6f0xvCvO50j%2Fimage.png?alt=media&#x26;token=ab44007f-edb7-455e-9ca0-167dda772356" alt=""><figcaption></figcaption></figure>

### 4. Add and configure Destination node

* Click + to add Destination node -> Choose **My One Way SMS**

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FA5Q5BdgPP2hDz80NNDiJ%2Fimage.png?alt=media&#x26;token=c646b55d-f87d-4955-a295-b8b0dd16b9fd" alt=""><figcaption></figcaption></figure>

Choose **Design from scratch**

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2Fmn0kjksfYZSNrIjvqoC0%2Fimage.png?alt=media&#x26;token=96d63ebf-4467-4ca3-aa12-f71068019ca1" alt=""><figcaption></figcaption></figure>

Design the campaign:

1. ***Settings***

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FdXhFbo1MQU6Y2wbqA7oi%2Fimage.png?alt=media&#x26;token=fe04e3fb-37bd-47ed-b420-ab9cdd018ee4" alt=""><figcaption></figcaption></figure>

#### Setting tab:

* Campaign Name: Input the name of this campaign
* Delivery Destination: Select the destination you created in **STEP 1**
* Delivery Algorithm: Randomization (default)
* Delivery Hours of the Day: Select the time of day you want to send this Email.

2. ***Compose***

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FKBmBUduf3h7smuXxOZ3M%2Fimage.png?alt=media&#x26;token=d5ba6b2f-3379-4bcb-b4fc-4a2d6eb962da" alt=""><figcaption></figcaption></figure>

* **Variant Name:** The name of the message template
* **Content:** The content of the message. You could make your content dynamic by clicking ![](https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FbyqF4mTRaL0k7zloh81o%2Fimage.png?alt=media\&token=ce9dd8a7-289f-437d-8294-88dda5344fa1) icon

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FJ7ccktDQFSaOVLxs0bCp%2Fimage.png?alt=media&#x26;token=5ef6f0a7-d8d8-4b6a-abd6-6d10f530b23d" alt=""><figcaption></figcaption></figure>

### 5. Save and Activate the Journey

* Click **Save** to save the Journey

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2F7I179PLvNlxpM8eGKJoc%2Fimage.png?alt=media&#x26;token=ec4bc4c8-cb0c-4c7d-a5e4-378050808e5a" alt=""><figcaption></figcaption></figure>

* Click **Activate** to start running the Journey

<figure><img src="https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2FHlaqrUvR6e3Hi4jICoGg%2Fimage.png?alt=media&#x26;token=248867a1-0d8c-473d-82f5-8dd28c88a32d" alt=""><figcaption></figcaption></figure>