How to send marketing SMS using One Way SMS Destination?

STEP 1: Create an One Way SMS Destination

1. Open Destination app

  • Go to Marketing Hub menu --> Choose Destination

Select Destination app

2. Click to create a new Destination

3. Choose SMS option

4. Fill the necessary information

Destination setting

General information

  • Destination Name: Input the name for the destination.

  • Description: Input description for this destination (optional).

  • Destination Catalog: Select My One Way SMS option.

  • Method: Select Send (default).

Configure fields

  • User name: Input the user name of your One Way SMS account.

  • Password: Inoput the password to login to your One Way SMS account.

  • Phone number: Input the phone number you need to send SMS message to.

At this step, users can input phone by phone, or click on icon, then select Add personalization to use Personalization function. A popup will show up as below:

Personalization setting
  1. Personalization type: Select Customer Attribute or Visitor Attribute depending on the target audience you are desire to send marketing messages.

  2. Personalization Attribute: Select Phone

  3. Click Insert to save the setting. The result can be found as below:

Personalization result
  • Base URL: Input the Base URL of your account.

General Setting

Frequency Capping

Frequency Capping settings allows users to limit the times an audiences receiving a marketing message.

OptionDescription

Ignore duplicate messages for the scheduled journey

One audience just receive one message in an iteration of journey schedule

Limit frequency for the journey (3 months duration)

Limit allocation frequency to 1 audience in a journey for 3 months

(Ex: 2 times/person)

Limit frequency for destination

Limit allocation frequency to 1 audience per unit of time (hour, day, etc.)

(Ex: 3 times/month, 1 times/day)

Delivered rate

Delivered rate setting allows users to limit the number of messages sent per second for a specific Destination.

OptionDescription

As fast as possible

The maximum number of marketing messages sent per second will depend on the system possibility.

Limit send rate {x} time(s) per second

The number of marketing messages sent per second will be set by user.

(Ex: You are creating a destination for G Suite Email, the value you set is 100. That means only 100 emails will be sent per second.)

5. Click to save the Destination

STEP 2: Create a Customer Journey

1. Open Customer Journeys app

  • Go to Marketing Hub --> Choose Customer Journeys

2. Select SMS or Journey Orchestration channel, then click to create a new Customer Journey

Select channel & create a customer journey

3. Complete the setting of the Trigger node and Action node

  • Drag & drop the desire trigger node and action nodes in the Journey and finish the setting

Set up the trigger nodes

4. Add and configure Destination node

  • Drag & drop the My One Way SMS Destination into the Journey, then select Design from Email template to create a new Destination

    Drag & drop My One Way SMS Destination

Then finish the settings of My One Way SMS Destination as following:

Settings tab

Setting tab:

  • Campaign Name: Input the name of this campaign

  • Delivery Destination: Select the destination you created in STEP 1

  • Delivery Algorithm: Randomization (default)

  • Delivery Hours of the Day: Select the time of day you want to send this Email.

Compose tab:

Compose tab

Finish the setting of Compose tab as any other SMS Destination.

5. Save and Activate the Journey

  • Click Save change to save the Journey

  • Click Activate to start running the Journey

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