Conversion Attribution
Conversion attribution helps you find which value of the attribute (it can be channels, events, campaigns, etc) lead to the conversion event
The Data Object whose setting is 'Treat as Conversion Object', will have the Conversion Attribution type
Conversion Attribution Configure
General Information
Object: the corresponding Object that you chose to create the attribute
Group attribute: Group contains attributes that have the same characteristic or usage. See more about Groups
Attribute type: type of attribute you chose to create
Attribute name: name of the attribute
Attribute internal code: code of the attribute
Description: information describes the attribute
Note: the attribute code does not allow prefixes: number_, sgmt_, aud_
Setting
Conversion event: the event that leads to conversion
Sources: sources that event is logged
Conversion condition: Condition that the conversion attribution attribute is computed. See more about Conditions
Look-back model: determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths
First touchpoint: the first touchpoint occurring before conversion
Last touchpoint: the last touchpoint occurring before conversion
Last Non-direct touch: the touch point occurring most recently (the point before the last touchpoint) before conversion
Look-back window: The time window used to look back from the conversion event to determine which touchpoint will be credited to the conversion
Look-back event: the event lead to conversion
Look-back source: sources that the data is logged lead to conversion
Look-back attribute: attributes of Data objects lead to conversion
Display Format: the displayed value of the attribute. See more about Display Format
Look-back condition: Advanced conditions of look-back event
Attribute usage setting:
Auto suggestion: use this option if you want to use this attribute suggested in filters
Enable Data Encryption: mark data encoding for this attribute
Note:
The display format is corresponding with the selected event and event attribute
You can edit the display format by clicking
in the Display format field when the data type is Number or Date time
Computation schedule
The schedule that the attribute is computed
See more about the Computation Schedule
Notification Setup
Account: set up account(s) receiving notification
Notify options: the notification can be sent by email or pushed notification when the computation completes success or fail
Example: Find the last Campaign ID which showed an SMS Ad that lead the customer to make a transaction in the last 7 days
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