How to create "Attribute" for "Customer"/"Visitors"?

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1. Log into the CDP 365 system. After logging in, look at the menu on the left hand side.

2. Hover your mouse over Data → Choose Data Objects

2. Select Customer/Visitors Data Object

3. Choose Attributes tab -> Click + button, choose Create New Attribute

4. List of Attribute type that the system is supporting:

No	Computed Attribute Types	Description
1	Event Counter	Stores a count of a certain event over some time
2	Aggregation	Aggregates (min, max, sum, average) values of an event attribute into a single value
3	Most Frequent	Returns the most common value of an event attribute
4	First	Returns the first received value of an event attribute
5	Last	Returns the last received value of an event attribute
6	Unique List	Stores a list of unique values of an event attribute
7	Unique count	Counts the number of elements in a unique list
8	Conversion Attribution	Finds winner of a conversion event using attribution models
9	Virtual Customer Function	Returns output of your custom function
10	Schedule Customer Function	Returns a scheduled-updated output of your custom function
11	Custom Attribute	For labeling or input data

Create Virtual Custom Function

Group	Fields	Description
General Information	Object	Name of chosen business objects. System fills in automatically and you can not edit.
	Group attribute	Select one of group attribute of chosen object above. System fills in automatically and you can edit.
	Attribute type	Name of attribute type you chosen in Step 1
	Attribute name	Name of new attribute
	Attribute internal code	Code of new attribute is automatically added by the system but you can edit it.
	Description	More descriptions to make clear your new attribute information.
Edit Info	Function	Enter functions to calculate
	Data type of function output	Select the data type for the function's output. The data types that the system supports: number, string, datetime
	Display function output	Display format of data output: + Number: Number, percentage, currency + String: Raw string, image, link + Date time: Datetime
	Function list	List of functions that user can use
	Available Attributes	List of Customer/Visitor Attributes
	Enable Data Encryption	Encrypt and protect your data

Create Schedule Custom Function

Group	Fields	Description
General Information	Object	Name of chosen business objects. System fills in automatically and you can not edit.
	Group attribute	Select one of group attribute of chosen object above. System fills in automatically and you can edit.
	Attribute type	Name of attribute type you chosen in Step 1
	Attribute name	Name of new attribute
	Attribute internal code	Code of new attribute is automatically added by the system but you can edit it.
	Description	More descriptions to make clear your new attribute information.
Edit Info	Function	Enter functions to calculate
	Data type of function output	Select the data type for the function's output. The data types that the system supports: number, string, datetime
	Display function output	Display format of data output: Number: Number, percentage, currency String: Raw string, image, link Date time: Datetime
	Function list	List of functions that user can use
	Available Attributes	List of Customer/Visitor Attributes
	Compute schedule	Choose a schedule to compute this attribute. The default value is 1/hours + Hours: Allow input from 1 to 23 + Days: Allow input from 1 to 365

Create Custom Attribute

Group	Fields	Description
General Information	Object	Name of chosen business objects. System fills in automatically and you can not edit.
	Group attribute	Select one of group attribute of chosen object above. System fills in automatically and you can edit.
	Attribute type	Name of attribute type you chosen in Step 1
	Attribute name	Name of new attribute
	Attribute internal code	Code of new attribute is automatically added by the system but you can edit it.
	Description	More descriptions to make clear your new attribute information.
Setting	Data type	Select the data type for the function's output. The data types that the system supports: Number, String, Text, Datetime, Boolean, Array (Array Numbers, Array Strings, Array Datetimes), Object
	Display format	Display format of data type: + Number: Number, percentage, currency + String: Raw string, image, link + Date time: Datetime
	Is Required	Mark this attribute as required for the Customer/Visitor business object
	Enable Data Encryption	Encrypt and protect your data
	Is Identity Attribute	Attribute identifier. Fields considered Identity are fields that can contain information such as phone, email, device ID, ...

You can check data of the Customer/Visitor attribute in menu: Profiles -> Customers/Visitor