How to recommend products using the Parent-Child Algorithm

If you're seeking a solution to eliminate duplicated product recommendations within the same category, this document can provide valuable assistance.

Why does it happen?

When utilizing algorithms to recommend products based on customer interactions such as viewing products or adding them to the cart, the recommendations include products without considering specific attributes like size or color that the customers may have interacted with.

This situation can result in an experience that seems generic and potentially frustrating for your customers.

Duplication of the recommended products

How to solve it?

CDP 365 offers a feature that enables you to provide product recommendations based on either Parent or Child data.

This feature limits the recommended products to either parent or child items exclusively, and it removes any instances of duplicated parent and child products.

To differentiate between Parent and Child data, please navigate to the Parent and Child data section.

Parent and Child data

Within CDP 365, we have labeled the child products using the existing values of the Parent Item ID attribute. If the Parent Item ID attribute has non-existing values, then those values correspond to the parent products.

Therefore, kindly proceed to your Product Business Object and access the attribute to view its associated data.

Once you identify whether a product is categorized as a child or parent, you can then determine which product level to recommend to your audience.

• Step 1: Go to the settings of the Product Business Object.

• Step 2: Activate the Parent-Child relationship feature, enabling you to recommend products based on different product levels.

• Step 3: Choose and configure the specific levels that you want to enable in the template settings.

You have the choice of three levels:

1. Parent

2. Child

3. Parent and Child

Depending on your selection, the relevant product level will become available for you to choose in the template settings.

In your template

In your template, you can now opt for the specific product level to which you want to recommend products.

Here's how to do it:

• Step 1: Access the general Settings and proceed to the Basic tab.

• Step 2: Within the Content Sources section.

• Step 3: Choose the Product source

• Step 4: Confirm your selection to complete the process.