Metrics

Default metrics

Metric	Description
Sent	Count the number of messages that the system has requested (the 3rd-party) to send to audiences
Delivered	Count the number of times that a message -sending-request has been replied to with status success
Delivered Rate	The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100
Bounces & Errors	Count the number of Bounces & Errors (the messages delivered failed), including causes: Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object It is calculated by the formula: Bounces & Errors = Sent - Delivered
Bounces & Errors Rate	It is calculated by the formula: Bounce & Error Rate = Bounces & Errors/ Sent * 100
Invalid sent requests	Send-request invalid because missing required info, incorrect info (the third party requesting)
Hard bounces	Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered
Soft bounces	Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server
Opens	Number of times the audience opened the message
Open Rate	The percentage of the audience opened message is calculated by the formula: Open Rate = Opens/ Delivered * 100
Clicks	Number of times the audience clicked on the allocated message
Click Rate	The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100
CTR (Click through rate)	The Click-through rate is calculated by the formula: CTR = Clicks/ Opens * 100

Specific metrics

Web Personalization

Metric	Description
Viewable	Number of times the web campaign might be viewed
Viewable Rate	It is calculated by the formula: Viewable rate = Viewable/ Delivered*100
CTR (Clicks/Viewable)	The Click-through rate is calculated by the formula: CTR = Clicks/ Viewable * 100
Clicks	Number of times the audience clicked on the link attached in the sent message
Impressions	The number of times the web campaign was displayed
Click Rate	The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100
Checkout Cart	Number of times the audience checkout cart (a transaction is created) which comes from journey/campaign
Purchase	Number of times the audience purchased which comes from journey/campaign
View Product	Number of times the audience viewed a product that comes from journey/campaign
Add To Cart	Number of times the audience added products to the cart that comes from journey/campaign
Conversion Rate (Purchase/Click)	It is calculated by the formula: Conversion Rate = Purchase / Click*100
Total revenue	The revenue that brings from the journey/campaign

See more about the list of Channels

Email

Metric	Description
Bounce & Error Rate	It is calculated by the formula Bounce & Error Rate = Bounces & Errors/ Sent * 100
Clicks	Number of times the audience clicked on the allocated message
Delivered	Count the number of times that a message -sending-request has been replied to with status success
Delivery-system Errors	Errors return from Destination service
Hard bounces	Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered
Invalid Sent-requests	Send-request invalid because missing required info, incorrect info (the third party requesting)
Opens	Number of times the audience opened the message
Sent	Count the number of messages that the system has requested (the 3rd-party) to send to audiences
Soft bounces	Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server
Click Rate	The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100
CTR (Clicks/Opens)	The Click-through rate is calculated by the formula: CTR = Clicks/ Opens * 100
Delivered Rate	The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100
Open Rate	The percentage of the audience opening message is calculated by the formula: Open Rate = Opens/ Delivered * 100
Bounces & Errors	Count the number of Bounces & Errors (the messages delivered failed), including causes: Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object It is calculated by the formula: Bounces & Errors = Sent - Delivered
Checkout Cart	Number of times the audience checkout cart (a transaction is created) which comes from the journey/campaign
Purchase	Number of times the audience purchased which comes from the journey/campaign
View Product	Number of times the audience viewed products that come from the journey/campaign
Add To Cart	Number of times the audience added products to the cart that comes from the journey/campaign
Conversion Rate (Purchase/Click)	It is calculated by the formula: Conversion Rate = Purchase / Click*100
Total revenue	The revenue that brings from the journey/campaign

SMS, Web-Push Notification, App-Push Notification, Viber, Conversation

Metric	Description
Bounce & Error Rate	It is calculated by the formula: Bounce & Error Rate = Bounces & Errors/ Sent * 100
Clicks	Number of times the audience clicked on the allocated message
Delivered	Count the number of times that a message -sending-request has been replied to with status success
Delivery-system Errors	Errors return from Destination service
Hard bounces	Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered
Invalid Sent-requests	Send-request invalid because missing required info, incorrect info (the third party requesting)
Sent	Count the number of messages that the system has requested (the 3rd-party) to send to audiences
Soft bounces	Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server
Click Rate	The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100
Delivered Rate	The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100
Bounces & Errors	Count the number of Bounces & Errors (the messages delivered failed), including causes: Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object It is calculated by the formula: Bounces & Errors = Sent - Delivered
Checkout Cart	Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign
Purchase	Number of times the audience purchased which comes from the journey/campaign
View Product	Number of times the audience viewed products that come from the journey/campaign
Add To Cart	Number of times the audience added products to the cart that comes from the journey/campaign
Conversion Rate (Purchase/Click)	It is calculated by the formula: Conversion Rate = Purchase / Click*100
Total revenue	The revenue that brings from the journey/campaign

Webhook

Metric	Description
Delivered	Count the number of times that a message -sending-request has been replied to with status success
Delivery-system Errors	Errors return from Destination service
Hard bounces	Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered
Invalid Sent-requests	Send-request invalid because missing required info, incorrect info (the third party requesting)
Sent	Count the number of messages that the system has requested (the 3rd-party) to send to audiences
Delivered Rate	The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100
Checkout Cart	Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign
Purchase	Number of times the audience purchased which comes from the journey/campaign
View Product	Number of times the audience viewed products that come from the journey/campaign
Add To Cart	Number of times the audience added products to the cart that comes from the journey/campaign
Conversion Rate (Purchase/Click)	It is calculated by the formula: Conversion Rate = Purchase / Click*100
Total revenue	The revenue that brings from the journey/campaign

Journey Orchestration

Metric	Description
Bounce & Error Rate	It is calculated by the formula: Bounce & Error Rate = Bounces & Errors/ Sent * 100
Clicks	Number of times the audience clicked on the allocated message
Delivered	Count the number of times that a message -sending-request has been replied to with status success
Delivery-system Errors	Errors return from Destination service
Entered journey	Number of times that the audience entered the trigger node (passed conditions of trigger node)
Exited journey	Number of times that the audiences were excluded from the journey due to not meeting the node conditions: Filter-node/ If-then
Finished journey	Total number of audiences reaching the end node on any branch of the journey
Hard bounces	Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered
Invalid Sent-requests	Send-request invalid because missing required info, incorrect info (the third party requesting)
Opens	Number of times the audience opened the message
Process Errors	The number of times the system has errors, for example, a timeout when processing at any node
Sent	Count the number of messages that the system has requested (the 3rd-party) to send to audiences
Soft bounces	Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server
Click Rate	The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100
CTR (Clicks/Opens)	The Click-through rate is calculated by the formula: CTR = Clicks/ Opens * 100
Delivered Rate	The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100
Open Rates	The percentage of the audience opening message is calculated by the formula: Open Rate = Opens/ Delivered * 100
Bounces & Errors	Count the number of Bounces & Errors (the messages delivered failed), including causes: Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object It is calculated by the formula: Bounces & Errors = Sent - Delivered
Checkout Cart	Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign
Purchase	Number of times the audience purchased which comes from the journey/campaign
View Product	Number of times the audience viewed products that come from the journey/campaign
Add To Cart	Number of times the audience added products to the cart that comes from the journey/campaign
Conversion Rate (Purchase/Click)	It is calculated by the formula: Conversion Rate = Purchase / Click*100
Total revenue	The revenue that brings from the journey/campaign

Channel support index markers

Metric/ Channel	Web Personalization	Email	SMS	Web Push-Notification	App Push-Notification	Viber	Conversation	Webhook	Journey Orchestration
Sent
Delivered
Delivered Rate
Bounces & Errors
Bounce & Error Rate
Invalid sent requests
Hard bounces
Soft bounces
Opens
Open Rate
Clicks
Click Rate
CTR (Click through rate)
Impressions
Viewability
Viewability Rate