LogoLogo
  • Release Notes
    • 2024
      • July 2024
      • June 2024
      • May 2024
      • April 2024
      • March 2024
      • February 2024
      • January 2024
    • 2023
      • December 2023
      • November 2023
      • October 2023
      • September 2023
      • August 2023
      • July 2023
      • June 2023
      • May 2023
      • April 2023
      • March 2023
      • February 2023
      • January 2023
    • 2022
      • December 2022
      • November 2022
      • October 2022
      • September 2022
      • August 2022
      • July 2022
      • June 2022
      • May 2022
      • April 2022
      • March 2022
      • February 2022
      • January 2022
  • CDP 365 INTRODUCTION
    • Overview of CDP 365
    • Feature Structure
    • CDP 365's Interface
    • Help feature
  • PERSONAS
    • Visitors & Customers
      • Data table
      • Explore data
      • Upload data
      • Apply data view
      • View profile
    • Segments
    • Plannings
    • Predictive Models
      • RFM Model
      • Lifecycle Stages
  • DATA HUB
    • Event Sources
      • Source
        • Website
        • System delivery
      • Conversion Event
    • Business Objects
      • Data Objects
        • Data table
        • Attributes
          • Custom Attribute
          • Computed Attribute
            • Event Counter
            • Aggregation
            • Most Frequent
            • First
            • Last
            • Unique List
            • Unique Count
            • Conversion Attribution
            • Virtual Custom Function
            • Schedule Custom Function
        • Collections
        • Groups
        • Setting
      • Data Views
      • Import Histories
      • Export Histories
    • Analytic Models
    • Data Schema
  • Marketing Hub
    • Customer Journeys
      • Work with Journey
        • Destination nodes
          • Web Embedded
            • Design from JSON
              • Control Toolbar
              • Setting
                • Template Setting
                • Blocks & Settings
                  • Countdown
                  • Dynamic Content
                  • Image
                  • Video
                  • Boolean
                  • Number
                  • Text
                  • Array
                  • Object
          • Line App
          • Zalo
      • Blast Campaign
      • Third-party campaigns
      • Metrics
      • Label
      • Custom Function
      • Status of Journey
    • Channel Integration - Destinations
      • All Destinations
        • Email
        • Web Personalization
        • Web Push-Notification
        • App Push Notification
        • Smart Inbox
        • Conversation
        • Webhook
        • SMS
        • Viber
        • Whatsapp
        • Line
        • Zalo
        • File Transfer
    • Promotion Center
    • Media Template
      • Control Toolbar
      • Settings
        • Template Settings
          • Basic
          • Advanced
        • Blocks & Settings
          • Columns
          • Text
          • Image
          • Button
          • Optin Fields
            • Email
            • Phone
            • Dropdown select
            • Datetime
            • Radio button/ Checkbox
            • Privacy Notice
          • Yes/No
          • Count down
          • Video
          • Coupon Wheel
          • Spacer
          • Divider
          • Icon
          • HTML
          • Slide show
          • Group
          • Rating
          • Table
          • Shake and Win
          • Lucky gift box
          • OTP Verification
      • Layers
      • Live Preview
    • Email Template
      • Control Toolbar
      • Settings
        • Email Template Settings
          • Basic
          • Advanced
        • Blocks & Settings
          • Columns
          • Text
          • Image
          • Button
          • Count down
          • Spacer
          • Divider
          • Icon
          • HTML
          • Menu
          • Table
          • Unsubscribe
          • Group
      • Layers
      • Live Preview
    • Link Management
  • Insights
    • Quick start guide
    • Data Source
      • Create a data source
    • Reports
      • Create reports
        • About reports
        • Build, stylize, and add data to reports
          • Set report date ranges
          • Add and configure components
          • Chart references
            • Area chart reference
            • Bar chart reference
            • Bullet chart reference
            • Geo chart reference
            • Line chart reference
            • Pie chart reference
            • Pivot table reference
            • Scatter and bubble chart reference
            • Scorecard reference
            • Table reference
            • Time series reference
            • Tree map reference
          • Add reference lines to charts
          • Add and edit data
          • Add pages and report navigation
          • Report layout options
          • Work with color
          • Add text, images, lines, and shapes
          • Arrange and distribute components
          • Use the Insights Report Editor
        • Copy a report
        • Delete a report
        • Tutorial: Create a new report
      • Filter your data
        • About filters
        • Create, edit, and manage filters
        • Configure filter conditions
        • Filter examples
      • Make reports interactive
        • Let your viewers control the date range
        • About controls
        • Use controls across data sources
        • Add chart interaction filters
        • Let viewers drill down into your data
        • Link to a page
        • Export data from a chart
        • Embed external content in reports
        • Let viewers select the fields in charts
      • Blend multiple data sources in a chart
        • About data blending
        • Blend data in charts
        • Filter blended data
        • Change the date range for blended data
        • Use blending to reaggregate data
      • Glossary
        • Aggregation
        • Blended data
        • Chart
        • Component
        • Component, report-level
        • Connector
        • Data set
        • Data source
        • Dimension
        • Edit mode
        • Field
        • Join key
        • Metric
        • Owner
        • Page
        • Properties panel
        • Report
        • View mode
        • Viewer (user type)
  • DATAFLOWS
    • Dataflows
      • Creating a Dataflows
        • Action node
          • Add data
          • Delay
          • Filter
          • Script
          • SQL
          • Branch
          • Add column
          • Aggregate
          • Select column
          • Join
          • Bin
          • Merge Columns
          • Split Columns
          • Group
          • Union Rows
          • Save data
        • Destination channel
          • Send mail
          • Export to Google Sheet
          • Google Audience
          • Facebook Audience
          • Big Query
          • Postgre
          • Export to CDP 356 Events
          • Export to CDP 365 Business Object
          • Export to CDP 365 Segment
      • Work with Dataflow
      • Status of Dataflow
    • Data Destinations
      • Create a Data Destination
      • View/Edit a Data Destination
      • Data Destinations Connectors
        • Amazon S3
        • CDP Coupon
        • Google Audiences
        • CDP Business Object
        • CDP Segment
        • CDP Event
        • Audience SaleForce Maketing Cloud
        • Google BigQuery
        • Facebook Audiences
        • Google Ads Audiences
        • Postgres
        • Send Mail
        • Google Sheet
    • Data Source
      • Create a Data Source
      • View/Edit a Data Source
      • Data Source Connectors
        • Google Sheets
        • Oracle
        • KiotViet
        • Elastic Search
        • Haravan
        • Tiki
        • Sapo
        • Lazada
        • Shopee
        • Fanpage Messages
        • Google Analytics
        • CDP ANTSOMI
        • Trello
        • Google Ads
        • Facebook Ads
        • Youtube
        • PostgreSQL
        • MySQL
        • File Upload (Big Table)
        • Business Object
        • JSON API
        • SQL Workspace
        • CDP 365 Segment's Members
        • Analytic Model Antsomi
        • SQL Server
  • PORTAL SETTINGS
    • Overview
    • Data Protect
    • General Setting
      • Roles
    • Accounts
    • IP Restriction
    • Menus
    • Account Sharing
  • Annotation
    • Conditions
    • Time range
    • Data Format
    • Function List
  • TICKET MANAGEMENT
    • Tickets
  • Use cases
    • Personas
      • Visitors/Customers
        • How to add new and update Customers to CDP
        • How to create a Customer Custom Attribute
        • How to create a Customer Computed-Last Attribute
      • Segments
        • How to export .xml file?
        • How to create a Dynamic Segment
        • How to create a Static Segment (Matching file)
        • How to create a new segment?
        • Create a segment for Cart Abandonment
        • Set up a "Segment" containing emails to be excluded before sending mail
      • How to create "Attribute" for "Customer"/"Visitors"?
    • Data Hub
      • Event Sources
        • Set up Event Tracking code to track events into CDP
        • Set up Event Tracking code to track events into CDP
        • How to check data after you track an event on the website and app?
      • Business Objects
        • How to create "Data Source" connected with the "Data Object" of CDP 365
        • How to create a Collection
        • How to create "Custom Attributes" with Input via UI feature
    • Marketing Hub
      • How do I set up an advertising SMS campaign using the SMS FPT destination?
      • Strengthening User Identity Verification with OTP Authentication
      • How to use Line Message Templates?
      • How to set up a Webhook Journey
      • How to set up a campaign using SMS channel
      • How to setup a campaign using App Notification channel?
      • How to configure a smart inbox campaign? (In Progress...)
      • How to calculate conversion goals for a journey?
      • How to recommend products using the Parent-Child Algorithm
      • How to create Branded domain in Link Management?
      • How to send messages using OneWay SMS destination?
      • How to explore Journeys?
      • How to test a Journey using Email channel?
      • How to send marketing email using Mailgun Destination?
      • How to send marketing SMS using One Way SMS Destination?
      • How to create Web Personalization using Media JSON in CDP 365?
      • How to create an Email Customer Journey?
      • How to create a Web personalization journey?
      • How to create a "Trello Card" using CDP 365
      • How to display template on website using CDP 365
      • Initialize customer after submitting form
      • How to create Customer Journey?
      • How to set up some Inline templates
      • How to monitor campaign performance?
      • How to create "Promotion"/"Coupon" by uploading files?
      • How to create Coupon from Magento or ERP system to CDP 365?
      • How to send "SMS Yondu" using CDP 365
      • How to send mail from email upload?
      • How to send "Zalo Notification Service" using CDP 365
      • How to send message using "FB Messenger" in CDP
      • How to Send SMS using "Klasik SMS" in CDP 365
      • How to push notification "Firebase Cloud Messaging" using CDP 365
      • How to Send email using "Amazon SES" in CDP 365
      • How to define zone in website for improve web personalize performance
      • How to Send "Viber Yondu" using CDP 365
      • How to send "Infobip Viber" using CDP 365
      • How to send "eSMS Viber" using CDP 365
      • How to create a new "Display Zone"
      • How to Send SMS using "Telerivet SMS" in CDP 365
      • How to push notification using "Onesignal (App Push)" in CDP 365
      • How to push notification using Antsomi Web Push in CDP 365?
      • How to Send email using "SendGrid" in CDP 365
      • How to send email using "Mailjet" in CDP 365?
      • How to send WhatsApp message in CDP 365?
      • How to send Telegram message in CDP 365?
      • How to track click metric of OneSignal App Push
      • How to send Ticket from CDP 365 to Antbuddy?
    • Insights
      • How to create "Report" with “Journey performance” data source?
      • How to create a new "Data sources"?
    • Dataflows
      • How can I export data from CDP 365 to Google Sheets?
      • Collect data from TikTok Form to CDP 365
      • How to create a Segment Data Source
      • How to create a report from multiple data sources?
      • How to send messages using "Facebook Messenger" in CDP 365
      • How to create a new Google Analytics data source?
      • How to create Facebook Ads data source?
      • How to create Google Ads data source?
      • How to create a "Destination Channel" in "Dataflows"?
      • Set up Dataflows to push data to a Business Object in CDP 365
      • Set up Dataflows to push data to Google and Facebook Audiences
      • How to upload segment data into Google Ad Manager (GAM) 360 using Dataflow?
    • Portal Settings
      • How to set up two-step authentication?
Powered by GitBook
On this page
  • Default metrics
  • Specific metrics
  • Web Personalization
  • Email
  • SMS, Web-Push Notification, App-Push Notification, Viber, Conversation
  • Webhook
  • Journey Orchestration
  • Channel support index markers

Was this helpful?

  1. Marketing Hub
  2. Customer Journeys

Metrics

Default metrics

Metric
Description

Sent

Count the number of messages that the system has requested (the 3rd-party) to send to audiences

Delivered

Count the number of times that a message -sending-request has been replied to with status success

Delivered Rate

The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100

Bounces & Errors

Count the number of Bounces & Errors (the messages delivered failed), including causes:

  • Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting

  • Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error

  • Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object

It is calculated by the formula:

Bounces & Errors = Sent - Delivered

Bounces & Errors Rate

It is calculated by the formula:

Bounce & Error Rate = Bounces & Errors/ Sent * 100

Invalid sent requests

Send-request invalid because missing required info, incorrect info (the third party requesting)

Hard bounces

Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered

Soft bounces

Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server

Opens

Number of times the audience opened the message

Open Rate

The percentage of the audience opened message is calculated by the formula: Open Rate = Opens/ Delivered * 100

Clicks

Number of times the audience clicked on the allocated message

Click Rate

The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100

CTR (Click through rate)

The Click-through rate is calculated by the formula: CTR = Clicks/ Opens * 100

Specific metrics

Web Personalization

Metric
Description

Viewable

Number of times the web campaign might be viewed

Viewable Rate

It is calculated by the formula: Viewable rate = Viewable/ Delivered*100

CTR (Clicks/Viewable)

The Click-through rate is calculated by the formula: CTR = Clicks/ Viewable * 100

Clicks

Number of times the audience clicked on the link attached in the sent message

Impressions

The number of times the web campaign was displayed

Click Rate

The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100

Checkout Cart

Number of times the audience checkout cart (a transaction is created) which comes from journey/campaign

Purchase

Number of times the audience purchased which comes from journey/campaign

View Product

Number of times the audience viewed a product that comes from journey/campaign

Add To Cart

Number of times the audience added products to the cart that comes from journey/campaign

Conversion Rate (Purchase/Click)

It is calculated by the formula: Conversion Rate = Purchase / Click*100

Total revenue

The revenue that brings from the journey/campaign

Email

Metric
Description

Bounce & Error Rate

It is calculated by the formula

Bounce & Error Rate = Bounces & Errors/ Sent * 100

Clicks

Number of times the audience clicked on the allocated message

Delivered

Count the number of times that a message -sending-request has been replied to with status success

Delivery-system Errors

Errors return from Destination service

Hard bounces

Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered

Invalid Sent-requests

Send-request invalid because missing required info, incorrect info (the third party requesting)

Opens

Number of times the audience opened the message

Sent

Count the number of messages that the system has requested (the 3rd-party) to send to audiences

Soft bounces

Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server

Click Rate

The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100

CTR (Clicks/Opens)

The Click-through rate is calculated by the formula: CTR = Clicks/ Opens * 100

Delivered Rate

The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100

Open Rate

The percentage of the audience opening message is calculated by the formula: Open Rate = Opens/ Delivered * 100

Bounces & Errors

Count the number of Bounces & Errors (the messages delivered failed), including causes:

  • Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting

  • Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error

  • Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object

It is calculated by the formula: Bounces & Errors = Sent - Delivered

Checkout Cart

Number of times the audience checkout cart (a transaction is created) which comes from the journey/campaign

Purchase

Number of times the audience purchased which comes from the journey/campaign

View Product

Number of times the audience viewed products that come from the journey/campaign

Add To Cart

Number of times the audience added products to the cart that comes from the journey/campaign

Conversion Rate (Purchase/Click)

It is calculated by the formula: Conversion Rate = Purchase / Click*100

Total revenue

The revenue that brings from the journey/campaign

SMS, Web-Push Notification, App-Push Notification, Viber, Conversation

Metric
Description

Bounce & Error Rate

It is calculated by the formula:

Bounce & Error Rate = Bounces & Errors/ Sent * 100

Clicks

Number of times the audience clicked on the allocated message

Delivered

Count the number of times that a message -sending-request has been replied to with status success

Delivery-system Errors

Errors return from Destination service

Hard bounces

Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered

Invalid Sent-requests

Send-request invalid because missing required info, incorrect info (the third party requesting)

Sent

Count the number of messages that the system has requested (the 3rd-party) to send to audiences

Soft bounces

Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server

Click Rate

The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100

Delivered Rate

The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100

Bounces & Errors

Count the number of Bounces & Errors (the messages delivered failed), including causes:

  • Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting

  • Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error

  • Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object

It is calculated by the formula:

Bounces & Errors = Sent - Delivered

Checkout Cart

Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign

Purchase

Number of times the audience purchased which comes from the journey/campaign

View Product

Number of times the audience viewed products that come from the journey/campaign

Add To Cart

Number of times the audience added products to the cart that comes from the journey/campaign

Conversion Rate (Purchase/Click)

It is calculated by the formula: Conversion Rate = Purchase / Click*100

Total revenue

The revenue that brings from the journey/campaign

Webhook

Metric
Description

Delivered

Count the number of times that a message -sending-request has been replied to with status success

Delivery-system Errors

Errors return from Destination service

Hard bounces

Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered

Invalid Sent-requests

Send-request invalid because missing required info, incorrect info (the third party requesting)

Sent

Count the number of messages that the system has requested (the 3rd-party) to send to audiences

Delivered Rate

The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100

Checkout Cart

Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign

Purchase

Number of times the audience purchased which comes from the journey/campaign

View Product

Number of times the audience viewed products that come from the journey/campaign

Add To Cart

Number of times the audience added products to the cart that comes from the journey/campaign

Conversion Rate (Purchase/Click)

It is calculated by the formula: Conversion Rate = Purchase / Click*100

Total revenue

The revenue that brings from the journey/campaign

Journey Orchestration

Metric
Description

Bounce & Error Rate

It is calculated by the formula:

Bounce & Error Rate = Bounces & Errors/ Sent * 100

Clicks

Number of times the audience clicked on the allocated message

Delivered

Count the number of times that a message -sending-request has been replied to with status success

Delivery-system Errors

Errors return from Destination service

Entered journey

Number of times that the audience entered the trigger node (passed conditions of trigger node)

Exited journey

Number of times that the audiences were excluded from the journey due to not meeting the node conditions: Filter-node/ If-then

Finished journey

Total number of audiences reaching the end node on any branch of the journey

Hard bounces

Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered

Invalid Sent-requests

Send-request invalid because missing required info, incorrect info (the third party requesting)

Opens

Number of times the audience opened the message

Process Errors

The number of times the system has errors, for example, a timeout when processing at any node

Sent

Count the number of messages that the system has requested (the 3rd-party) to send to audiences

Soft bounces

Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server

Click Rate

The percentage of the audience who clicked on the allocated message is calculated by the formula: Click Rate = Clicks/ Delivered * 100

CTR (Clicks/Opens)

The Click-through rate is calculated by the formula: CTR = Clicks/ Opens * 100

Delivered Rate

The delivery success rate is calculated by the formula: Delivered Rate = Delivered/ Sent * 100

Open Rates

The percentage of the audience opening message is calculated by the formula: Open Rate = Opens/ Delivered * 100

Bounces & Errors

Count the number of Bounces & Errors (the messages delivered failed), including causes:

  • Invalid send requests: Requested content from CDP 365 is not valid for third-party requesting

  • Connection timeout errors: Request body from CDP 365 sent to third party failed due to connection error

  • Hard Bounce & Soft Bounce: Third-party error failed to allocate content to object

It is calculated by the formula:

Bounces & Errors = Sent - Delivered

Checkout Cart

Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign

Purchase

Number of times the audience purchased which comes from the journey/campaign

View Product

Number of times the audience viewed products that come from the journey/campaign

Add To Cart

Number of times the audience added products to the cart that comes from the journey/campaign

Conversion Rate (Purchase/Click)

It is calculated by the formula: Conversion Rate = Purchase / Click*100

Total revenue

The revenue that brings from the journey/campaign

Channel support index markers

Metric/ Channel
Web Personalization
Email
SMS
Web Push-Notification
App Push-Notification
Viber
Conversation
Webhook
Journey Orchestration

Sent

Delivered

Delivered Rate

Bounces & Errors

Bounce & Error Rate

Invalid sent requests

Hard bounces

Soft bounces

Opens

Open Rate

Clicks

Click Rate

CTR (Click through rate)

Impressions

Viewability

Viewability Rate

PreviousThird-party campaignsNextLabel

Last updated 2 years ago

Was this helpful?

See more about the list of Channels