# Metrics

## Default metrics

<table><thead><tr><th width="229">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Sent </td><td>Count the number of messages that the system has requested (the 3rd-party) to send to audiences</td></tr><tr><td>Delivered</td><td>Count the number of times that a message -sending-request has been replied to with status success</td></tr><tr><td>Delivered Rate</td><td>The delivery success rate is calculated by the formula:<br><code>Delivered Rate = Delivered/ Sent * 100</code></td></tr><tr><td>Bounces &#x26; Errors</td><td><p>Count the number of Bounces &#x26; Errors<br>(the messages delivered failed), including causes:</p><ul><li><em>Invalid send requests:</em> Requested content from CDP 365 is not valid for third-party requesting</li><li><em>Connection timeout errors:</em> Request body from CDP 365 sent to third party failed due to connection error</li><li><em>Hard Bounce &#x26; Soft Bounce:</em> Third-party error failed to allocate content to object</li></ul><p>It is calculated by the formula:</p><p><code>Bounces &#x26; Errors = Sent - Delivered</code></p></td></tr><tr><td>Bounces &#x26; Errors Rate</td><td><p>It is calculated by the formula:</p><p><code>Bounce &#x26; Error Rate = Bounces &#x26; Errors/ Sent * 100</code></p></td></tr><tr><td>Invalid sent requests</td><td>Send-request invalid because missing required info, incorrect info (the third party requesting)</td></tr><tr><td>Hard bounces</td><td>Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered</td></tr><tr><td>Soft bounces</td><td>Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server</td></tr><tr><td>Opens</td><td>Number of times the audience opened the message</td></tr><tr><td>Open Rate</td><td>The percentage of the audience opened message is calculated by the formula:<br><code>Open Rate = Opens/ Delivered * 100</code></td></tr><tr><td>Clicks</td><td>Number of times the audience clicked on the allocated message</td></tr><tr><td>Click Rate</td><td>The percentage of the audience who clicked on the allocated message is calculated by the formula:<br><code>Click Rate = Clicks/ Delivered * 100</code></td></tr><tr><td>CTR (Click through rate)</td><td>The Click-through rate is calculated by the formula:<br><code>CTR = Clicks/ Opens * 100</code></td></tr></tbody></table>

## Specific metrics&#x20;

### Web Personalization

<table><thead><tr><th width="232">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Viewable</td><td>Number of times the web campaign might be viewed</td></tr><tr><td>Viewable Rate</td><td>It is calculated by the formula: <br><code>Viewable rate = Viewable/ Delivered*100</code></td></tr><tr><td>CTR (Clicks/Viewable)</td><td>The Click-through rate is calculated by the formula:<br><code>CTR = Clicks/ Viewable * 100</code></td></tr><tr><td>Clicks</td><td>Number of times the audience clicked on the link attached in the sent message</td></tr><tr><td>Impressions</td><td>The number of times the web campaign was displayed</td></tr><tr><td>Click Rate</td><td>The percentage of the audience who clicked on the allocated message is calculated by the formula:<br><code>Click Rate = Clicks/ Delivered * 100</code></td></tr><tr><td>Checkout Cart</td><td>Number of times the audience checkout cart (a transaction is created) which comes from journey/campaign</td></tr><tr><td>Purchase</td><td>Number of times the audience purchased which comes from journey/campaign</td></tr><tr><td>View Product</td><td>Number of times the audience viewed a product that comes from journey/campaign</td></tr><tr><td>Add To Cart</td><td>Number of times the audience added products to the cart that comes from journey/campaign</td></tr><tr><td>Conversion Rate (Purchase/Click)</td><td>It is calculated by the formula:<br><code>Conversion Rate = Purchase / Click*100</code></td></tr><tr><td>Total revenue</td><td>The revenue that brings from the journey/campaign</td></tr></tbody></table>

[See more about the list of Channels ](https://docs.antsomi.com/cdp-365-user-guide-en/marketing-hub/customer-journeys/..#channels)&#x20;

### Email

<table><thead><tr><th width="235">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Bounce &#x26; Error Rate</td><td><p>It is calculated by the formula</p><p><code>Bounce &#x26; Error Rate = Bounces &#x26; Errors/ Sent * 100</code></p></td></tr><tr><td>Clicks</td><td>Number of times the audience clicked on the allocated message</td></tr><tr><td>Delivered</td><td>Count the number of times that a message -sending-request has been replied to with status success</td></tr><tr><td>Delivery-system Errors</td><td>Errors return from Destination service</td></tr><tr><td>Hard bounces</td><td>Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered</td></tr><tr><td>Invalid Sent-requests</td><td>Send-request invalid because missing required info, incorrect info (the third party requesting)</td></tr><tr><td>Opens</td><td>Number of times the audience opened the message</td></tr><tr><td>Sent</td><td>Count the number of messages that the system has requested (the 3rd-party) to send to audiences</td></tr><tr><td>Soft bounces</td><td>Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server</td></tr><tr><td>Click Rate</td><td>The percentage of the audience who clicked on the allocated message is calculated by the formula:<br><code>Click Rate = Clicks/ Delivered * 100</code></td></tr><tr><td>CTR (Clicks/Opens)</td><td>The Click-through rate is calculated by the formula:<br><code>CTR = Clicks/ Opens * 100</code></td></tr><tr><td>Delivered Rate</td><td>The delivery success rate is calculated by the formula:<br><code>Delivered Rate = Delivered/ Sent * 100</code></td></tr><tr><td>Open Rate</td><td>The percentage of the audience opening message is calculated by the formula:<br><code>Open Rate = Opens/ Delivered * 100</code></td></tr><tr><td>Bounces &#x26; Errors</td><td><p></p><p>Count the number of Bounces &#x26; Errors<br>(the messages delivered failed), including causes:</p><ul><li><em>Invalid send requests:</em> Requested content from CDP 365 is not valid for third-party requesting</li><li><em>Connection timeout errors:</em> Request body from CDP 365 sent to third party failed due to connection error</li><li><em>Hard Bounce &#x26; Soft Bounce:</em> Third-party error failed to allocate content to object</li></ul><p>It is calculated by the formula:<br><code>Bounces &#x26; Errors = Sent - Delivered</code></p></td></tr><tr><td>Checkout Cart</td><td>Number of times the audience checkout cart (a transaction is created) which comes from the journey/campaign</td></tr><tr><td>Purchase</td><td>Number of times the audience purchased which comes from the journey/campaign</td></tr><tr><td>View Product</td><td>Number of times the audience viewed products that come from the journey/campaign</td></tr><tr><td>Add To Cart</td><td>Number of times the audience added  products to the cart that comes from the journey/campaign</td></tr><tr><td>Conversion Rate (Purchase/Click)</td><td>It is calculated by the formula:<br><code>Conversion Rate = Purchase / Click*100</code></td></tr><tr><td>Total revenue</td><td>The revenue that brings from the journey/campaign</td></tr></tbody></table>

### SMS, Web-Push Notification, App-Push Notification, Viber, Conversation

<table><thead><tr><th width="245">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Bounce &#x26; Error Rate</td><td><p>It is calculated by the formula:</p><p><code>Bounce &#x26; Error Rate = Bounces &#x26; Errors/ Sent * 100</code></p></td></tr><tr><td>Clicks</td><td>Number of times the audience clicked on the allocated message</td></tr><tr><td>Delivered</td><td>Count the number of times that a message -sending-request has been replied to with status success</td></tr><tr><td>Delivery-system Errors</td><td>Errors return from Destination service</td></tr><tr><td>Hard bounces</td><td>Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered</td></tr><tr><td>Invalid Sent-requests</td><td>Send-request invalid because missing required info, incorrect info (the third party requesting)</td></tr><tr><td>Sent</td><td>Count the number of messages that the system has requested (the 3rd-party) to send to audiences</td></tr><tr><td>Soft bounces</td><td>Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server</td></tr><tr><td>Click Rate</td><td>The percentage of the audience who clicked on the allocated message is calculated by the formula:<br><code>Click Rate = Clicks/ Delivered * 100</code></td></tr><tr><td>Delivered Rate</td><td>The delivery success rate is calculated by the formula:<br><code>Delivered Rate = Delivered/ Sent * 100</code></td></tr><tr><td>Bounces &#x26; Errors</td><td><p></p><p>Count the number of Bounces &#x26; Errors<br>(the messages delivered failed), including causes:</p><ul><li><em>Invalid send requests:</em> Requested content from CDP 365 is not valid for third-party requesting</li><li><em>Connection timeout errors:</em> Request body from CDP 365 sent to third party failed due to connection error</li><li><em>Hard Bounce &#x26; Soft Bounce:</em> Third-party error failed to allocate content to object</li></ul><p>It is calculated by the formula:</p><p><code>Bounces &#x26; Errors = Sent - Delivered</code></p></td></tr><tr><td>Checkout Cart</td><td>Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign</td></tr><tr><td>Purchase</td><td>Number of times the audience purchased which comes from the journey/campaign</td></tr><tr><td>View Product</td><td>Number of times the audience viewed products that come from the journey/campaign</td></tr><tr><td>Add To Cart</td><td>Number of times the audience added  products to the cart that comes from the journey/campaign</td></tr><tr><td>Conversion Rate (Purchase/Click)</td><td>It is calculated by the formula:<br><code>Conversion Rate = Purchase / Click*100</code></td></tr><tr><td>Total revenue</td><td>The revenue that brings from the journey/campaign</td></tr></tbody></table>

### Webhook

<table><thead><tr><th width="243">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Delivered</td><td>Count the number of times that a message -sending-request has been replied to with status success</td></tr><tr><td>Delivery-system Errors</td><td>Errors return from Destination service</td></tr><tr><td>Hard bounces</td><td>Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered</td></tr><tr><td>Invalid Sent-requests</td><td>Send-request invalid because missing required info, incorrect info (the third party requesting)</td></tr><tr><td>Sent</td><td>Count the number of messages that the system has requested (the 3rd-party) to send to audiences</td></tr><tr><td>Delivered Rate</td><td>The delivery success rate is calculated by the formula:<br><code>Delivered Rate = Delivered/ Sent * 100</code></td></tr><tr><td>Checkout Cart</td><td>Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign</td></tr><tr><td>Purchase</td><td>Number of times the audience purchased which comes from the journey/campaign</td></tr><tr><td>View Product</td><td>Number of times the audience viewed products that come from the journey/campaign</td></tr><tr><td>Add To Cart</td><td>Number of times the audience added  products to the cart that comes from the journey/campaign</td></tr><tr><td>Conversion Rate (Purchase/Click)</td><td>It is calculated by the formula:<br><code>Conversion Rate = Purchase / Click*100</code></td></tr><tr><td>Total revenue</td><td>The revenue that brings from the journey/campaign</td></tr></tbody></table>

### Journey Orchestration

<table><thead><tr><th width="231">Metric</th><th>Description</th></tr></thead><tbody><tr><td>Bounce &#x26; Error Rate</td><td><p>It is calculated by the formula:</p><p><code>Bounce &#x26; Error Rate = Bounces &#x26; Errors/ Sent * 100</code></p></td></tr><tr><td>Clicks</td><td>Number of times the audience clicked on the allocated message</td></tr><tr><td>Delivered</td><td>Count the number of times that a message -sending-request has been replied to with status success</td></tr><tr><td>Delivery-system Errors</td><td>Errors return from Destination service</td></tr><tr><td>Entered journey</td><td>Number of times that the audience entered the trigger node (passed conditions of trigger node)</td></tr><tr><td>Exited journey</td><td>Number of times that the audiences were excluded from the journey due to not meeting the node conditions: Filter-node/ If-then</td></tr><tr><td>Finished journey</td><td>Total number of audiences reaching the end node on any branch of the journey</td></tr><tr><td>Hard bounces</td><td>Hard bounces are the result of a permanent problem such as an invalid, closed, or non-existent recipient's address, e.g email address or phone number, and these messages will never be successfully delivered</td></tr><tr><td>Invalid Sent-requests</td><td>Send-request invalid because missing required info, incorrect info (the third party requesting)</td></tr><tr><td>Opens </td><td>Number of times the audience opened the message</td></tr><tr><td>Process Errors</td><td>The number of times the system has errors, for example, a timeout when processing at any node</td></tr><tr><td>Sent</td><td>Count the number of messages that the system has requested (the 3rd-party) to send to audiences</td></tr><tr><td>Soft bounces</td><td>Soft bounces are the result of a temporary problem (with an already valid recipient's address,e.g valid email) such as a full inbox or a problem with the recipient’s server</td></tr><tr><td>Click Rate</td><td>The percentage of the audience who clicked on the allocated message is calculated by the formula:<br><code>Click Rate = Clicks/ Delivered * 100</code></td></tr><tr><td>CTR (Clicks/Opens)</td><td>The Click-through rate is calculated by the formula:<br><code>CTR = Clicks/ Opens * 100</code></td></tr><tr><td>Delivered Rate</td><td>The delivery success rate is calculated by the formula:<br><code>Delivered Rate = Delivered/ Sent * 100</code></td></tr><tr><td>Open Rates</td><td>The percentage of the audience opening message is calculated by the formula:<br><code>Open Rate = Opens/ Delivered * 100</code></td></tr><tr><td>Bounces &#x26; Errors</td><td><p></p><p>Count the number of Bounces &#x26; Errors<br>(the messages delivered failed), including causes:</p><ul><li><em>Invalid send requests:</em> Requested content from CDP 365 is not valid for third-party requesting</li><li><em>Connection timeout errors:</em> Request body from CDP 365 sent to third party failed due to connection error</li><li><em>Hard Bounce &#x26; Soft Bounce:</em> Third-party error failed to allocate content to object</li></ul><p>It is calculated by the formula:</p><p><code>Bounces &#x26; Errors = Sent - Delivered</code></p></td></tr><tr><td>Checkout Cart</td><td>Number of times the audience Checkout Cart (a transaction is created) which comes from the journey/campaign</td></tr><tr><td>Purchase</td><td>Number of times the audience purchased which comes from the journey/campaign</td></tr><tr><td>View Product</td><td>Number of times the audience viewed products that come from the journey/campaign</td></tr><tr><td>Add To Cart</td><td>Number of times the audience added products to the cart that comes from the journey/campaign</td></tr><tr><td>Conversion Rate (Purchase/Click)</td><td>It is calculated by the formula:<br><code>Conversion Rate = Purchase / Click*100</code></td></tr><tr><td>Total revenue</td><td>The revenue that brings from the journey/campaign</td></tr></tbody></table>

## Channel support index markers&#x20;

<table><thead><tr><th>Metric/ Channel</th><th data-type="checkbox">Web Personalization</th><th data-type="checkbox">Email</th><th data-type="checkbox">SMS</th><th data-type="checkbox">Web Push-Notification</th><th data-type="checkbox">App Push-Notification</th><th data-type="checkbox">Viber</th><th data-type="checkbox">Conversation</th><th data-type="checkbox">Webhook</th><th data-type="checkbox">Journey Orchestration</th></tr></thead><tbody><tr><td>Sent </td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Delivered</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Delivered Rate</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Bounces &#x26; Errors</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Bounce &#x26; Error Rate</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Invalid sent requests</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Hard bounces</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Soft bounces</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Opens</td><td>false</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>true</td></tr><tr><td>Open Rate</td><td>false</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>true</td></tr><tr><td>Clicks</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Click Rate</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>CTR (Click through rate)</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>true</td></tr><tr><td>Impressions</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td></tr><tr><td>Viewability</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td></tr><tr><td>Viewability Rate</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td></tr></tbody></table>


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