> For the complete documentation index, see [llms.txt](https://docs.antsomi.com/cdp-365-user-guide-en/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.antsomi.com/cdp-365-user-guide-en/use-cases/marketing-hub/how-to-create-an-email-customer-journey.md).

# How to create an Email Customer Journey?

## Use case:

A number of customers enter the website, viewed products, and added products to their cart but ended the session without purchasing. I want to send an email to remind customers about their carts and encourage customers to complete their transaction

## Steps: 

1. Hover your mouse over **Marketing**, select **Orchestration**\
   In **Orchestration**, click![](https://826840553-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbtU4vFUxT5JkWYHePuoX%2Fuploads%2Fojl9bBizgqlOp64IAKhH%2Fimage.png?alt=media\&token=2a3ae8b7-4a5f-4b77-b0b9-3e7d0bb9519b)to create a journey

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeV6UL8bGzo3lSX2zrtFXk66K9v0nl-wCvp7H8jyqbv2LX2Ed2l7IShD6O5zN7AMhSVgiY4eiATCCxpTusY7jLQG8ohECt_G3S9NWRxUf7TW5uPnRoEJtizlhrjzg-G1aoOQlA4I3AzwDW0dSfLsG0ybOo?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

2\. In the **Orchestration** workspace:

**2.1.** Enter the journey name: Remind Customers about their cart

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcMdERy3N4wmLyZIyz1FjKD1fESuLniy3g_8-b0H1DPmyNms_ZRSzgW1JhBAZr-dyWszmj7Ks8jpbTpXf7GUd4OqDCBD8xkPZ8Aw9znhYKnNkg7A4zlGgfGzH0YHs-ii69aqcbW45xZuDnhqYH_i5cJFRtu?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

**2.2.** Add a trigger and configure the trigger node

* Trigger node: Action-based Trigger
* Configure the trigger node:

  * Journey schedule:
    * Start date: 07/10/2022 at 03:00 PM
    * Close date: 14/10/2022 at 03:00 PM
    * Trigger time: All time
  * Trigger when visitor:&#x20;
    * Select event: Add to cart
    * In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG&#x20;
  * General settings: Unlimited frequency
  * Custom Input: Client - Antsomi

  <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd3MVpjhv21nGzW4zM90pnYjT-6y3Xniwa6A8T6JgFBzAgGYvRgILo9c-PHSlu1DzJe2qA6DGAVgcpymNlL2sAFBVzn0RZzBTjjVeZATFk4O6xl5BYv_CTrW4vDWZXqS2PI882AViO-wzTuHTiiqUU8Ajkn?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

**2.3.** Add and configure the Action node

* Action node: Wait for event
* Configure Action node:

  * Trigger when visitor:
    * Select event: Purchase
    * In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG
  * Waiting for: 2 hours

  <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdoFPM3lJca-683Hk58Tt2l1E7ZVfVEzuBy5WmzWaR7leZq0RS29gEHSt9JvXbnubpuiIDmh5bMA5fTRp96tyPtBpwzXP7S2HT0q5L_kOIIc5wffdFN-q1C59n-jXv3iDxlKGKm_vWjPEnRlRz3cAyn-64?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

**2.4.** Add and configure the Destination node at the Waiting timeout branch

* Destination node: Amazon SES
* The design method: Design from Email template
* Configure Destination node:
  * Setting:
    * Campaign Name: Remind Customers about their cart&#x20;
    * Delivery Destination: Amazon SES to Visitors
    * Delivery Algorithm: Randomization
  * Compose:

    * Variant Name: Remind Customers about their cart&#x20;
    * Subject: You missed something
    * Select template: from Gallary

    <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc1K1BKRE2yldzrsgUYaqrt1k1tjQkRu_Cqz2qIGer6H6gpM9sHlzUC9mzEy49MUvIeRqVGTRhZQMy6ITZRuG3jvv-JCgxxf6dv8mP1f5Yz0IfrFYc_NfKSKpjKVLll7BXxX6VC9XRzW55TDaPLKqHFUjeq?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

3\. Click **Save** to save the journey

4\. Click **Activate** to run the journey

{% embed url="<https://drive.google.com/file/d/1hcWi2gidMM-OVTlAw93e5a_fnxrf6TE2/view?usp=sharing>" %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation by asking a question.

Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters:

```
GET https://docs.antsomi.com/cdp-365-user-guide-en/use-cases/marketing-hub/how-to-create-an-email-customer-journey.md?ask=<question>&goal=<user_goal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.