> For the complete documentation index, see [llms.txt](https://docs.antsomi.com/cdp-365-user-guide-en/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.antsomi.com/cdp-365-user-guide-en/use-cases/marketing-hub/how-to-create-an-email-customer-journey.md).

# How to create an Email Customer Journey?

## Use case:

A number of customers enter the website, viewed products, and added products to their cart but ended the session without purchasing. I want to send an email to remind customers about their carts and encourage customers to complete their transaction

## Steps: 

1. Hover your mouse over **Marketing**, select **Orchestration**\
   In **Orchestration**, click![](/files/Y36ODP4ZTrpdNZlu5yiP)to create a journey

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeV6UL8bGzo3lSX2zrtFXk66K9v0nl-wCvp7H8jyqbv2LX2Ed2l7IShD6O5zN7AMhSVgiY4eiATCCxpTusY7jLQG8ohECt_G3S9NWRxUf7TW5uPnRoEJtizlhrjzg-G1aoOQlA4I3AzwDW0dSfLsG0ybOo?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

2\. In the **Orchestration** workspace:

**2.1.** Enter the journey name: Remind Customers about their cart

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcMdERy3N4wmLyZIyz1FjKD1fESuLniy3g_8-b0H1DPmyNms_ZRSzgW1JhBAZr-dyWszmj7Ks8jpbTpXf7GUd4OqDCBD8xkPZ8Aw9znhYKnNkg7A4zlGgfGzH0YHs-ii69aqcbW45xZuDnhqYH_i5cJFRtu?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

**2.2.** Add a trigger and configure the trigger node

* Trigger node: Action-based Trigger
* Configure the trigger node:

  * Journey schedule:
    * Start date: 07/10/2022 at 03:00 PM
    * Close date: 14/10/2022 at 03:00 PM
    * Trigger time: All time
  * Trigger when visitor:&#x20;
    * Select event: Add to cart
    * In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG&#x20;
  * General settings: Unlimited frequency
  * Custom Input: Client - Antsomi

  <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd3MVpjhv21nGzW4zM90pnYjT-6y3Xniwa6A8T6JgFBzAgGYvRgILo9c-PHSlu1DzJe2qA6DGAVgcpymNlL2sAFBVzn0RZzBTjjVeZATFk4O6xl5BYv_CTrW4vDWZXqS2PI882AViO-wzTuHTiiqUU8Ajkn?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

**2.3.** Add and configure the Action node

* Action node: Wait for event
* Configure Action node:

  * Trigger when visitor:
    * Select event: Purchase
    * In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG
  * Waiting for: 2 hours

  <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdoFPM3lJca-683Hk58Tt2l1E7ZVfVEzuBy5WmzWaR7leZq0RS29gEHSt9JvXbnubpuiIDmh5bMA5fTRp96tyPtBpwzXP7S2HT0q5L_kOIIc5wffdFN-q1C59n-jXv3iDxlKGKm_vWjPEnRlRz3cAyn-64?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

**2.4.** Add and configure the Destination node at the Waiting timeout branch

* Destination node: Amazon SES
* The design method: Design from Email template
* Configure Destination node:
  * Setting:
    * Campaign Name: Remind Customers about their cart&#x20;
    * Delivery Destination: Amazon SES to Visitors
    * Delivery Algorithm: Randomization
  * Compose:

    * Variant Name: Remind Customers about their cart&#x20;
    * Subject: You missed something
    * Select template: from Gallary

    <figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc1K1BKRE2yldzrsgUYaqrt1k1tjQkRu_Cqz2qIGer6H6gpM9sHlzUC9mzEy49MUvIeRqVGTRhZQMy6ITZRuG3jvv-JCgxxf6dv8mP1f5Yz0IfrFYc_NfKSKpjKVLll7BXxX6VC9XRzW55TDaPLKqHFUjeq?key=jqlrLHcQRq84j2mU-bHqrw" alt=""><figcaption></figcaption></figure>

3\. Click **Save** to save the journey

4\. Click **Activate** to run the journey

{% embed url="<https://drive.google.com/file/d/1hcWi2gidMM-OVTlAw93e5a_fnxrf6TE2/view?usp=sharing>" %}


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