How to create an Email Customer Journey?

Use case:

A number of customers enter the website, viewed products, and added products to their cart but ended the session without purchasing. I want to send an email to remind customers about their carts and encourage customers to complete their transaction

Steps:

1. Hover your mouse over Marketing, select Orchestration In Orchestration, clickto create a journey

2. In the Orchestration workspace:

2.1. Enter the journey name: Remind Customers about their cart

2.2. Add a trigger and configure the trigger node

• Trigger node: Action-based Trigger

• Configure the trigger node:

  • Journey schedule:

    • Start date: 07/10/2022 at 03:00 PM

    • Close date: 14/10/2022 at 03:00 PM

    • Trigger time: All time

  • Trigger when visitor:

    • Select event: Add to cart

    • In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG

  • General settings: Unlimited frequency

  • Custom Input: Client - Antsomi

  

2.3. Add and configure the Action node

• Action node: Wait for event

• Configure Action node:

  • Trigger when visitor:

    • Select event: Purchase

    • In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG

  • Waiting for: 2 hours

  

2.4. Add and configure the Destination node at the Waiting timeout branch

• Destination node: Amazon SES

• The design method: Design from Email template

• Configure Destination node:

  • Setting:

    • Campaign Name: Remind Customers about their cart

    • Delivery Destination: Amazon SES to Visitors

    • Delivery Algorithm: Randomization

  • Compose:

    • Variant Name: Remind Customers about their cart

    • Subject: You missed something

    • Select template: from Gallary

    

3. Click Save to save the journey

4. Click Activate to run the journey