How to create an Email Customer Journey?

Use case:

A number of customers enter the website, viewed products, and added products to their cart but ended the session without purchasing. I want to send an email to remind customers about their carts and encourage customers to complete their transaction

Steps:

2. In the Orchestration workspace:

2.1. Enter the journey name: Remind Customers about their cart

2.2. Add a trigger and configure the trigger node

  • Trigger node: Action-based Trigger

  • Configure the trigger node:

    • Journey schedule:

      • Start date: 07/10/2022 at 03:00 PM

      • Close date: 14/10/2022 at 03:00 PM

      • Trigger time: All time

    • Trigger when visitor:

      • Select event: Add to cart

      • In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG

    • General settings: Unlimited frequency

    • Custom Input: Client - Antsomi

2.3. Add and configure the Action node

  • Action node: Wait for event

  • Configure Action node:

    • Trigger when visitor:

      • Select event: Purchase

      • In any source of: Websites, App iOS, App Android, App Flyer, Magento TS ENG

    • Waiting for: 2 hours

2.4. Add and configure the Destination node at the Waiting timeout branch

  • Destination node: Amazon SES

  • The design method: Design from Email template

  • Configure Destination node:

    • Setting:

      • Campaign Name: Remind Customers about their cart

      • Delivery Destination: Amazon SES to Visitors

      • Delivery Algorithm: Randomization

    • Compose:

      • Variant Name: Remind Customers about their cart

      • Subject: You missed something

      • Select template: from Gallary

3. Click Save to save the journey

4. Click Activate to run the journey

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