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On this page
  • I - Zalo OA (Zalo Official Account)
  • Step 1 - Add the Destination Node & choose Zalo OA catalog
  • Step 2 - Choose a template you want to use
  • Step 3 - Configure the destination node
  • ACTIONS

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  1. Marketing Hub
  2. Customer Journeys
  3. Work with Journey
  4. Destination nodes

Zalo

PreviousLine AppNextBlast Campaign

Last updated 1 year ago

Was this helpful?

I - Zalo OA (Zalo Official Account)

Step 1 - Add the Destination Node & choose Zalo OA catalog

Step 2 - Choose a template you want to use

Only the templates which has been chosen in any of the created destination were displayed here, so if you don't see the template you want, please check the destination.

Step 3 - Configure the destination node

1. Choose a destination to send messages.

2. Compose the message content

Depend on the template type you choose, the fields will be displayed accordingly

1️⃣ Text Message

  • Using this template, you could send out text message to your audience. It is useful in some scenarios such as sending welcome/ thank you message for following or purchasing a product/ service, etc.

  • Type the content of your message in the Content * field

2️⃣ Image Message

This template brings a great way to rapidly catch the attion of your audience by using vivid image. You could insert the image URL or click the button to choose the desired one.

  • Content * : The description of the image or any content you want

3️⃣ Sticker Message

The targeted Line users will receive a sticker from your Line Official Account . You could only send one sticker at a time.

  • Sticket Set *: The name of the sticker package provided by ZALO

  • Sticker *: The sticker in the chosen Sticker Set above

4️⃣ Request information

Using this method will assist you in enrich customer data and increase the feasibility of future marketing scenarios.

To create a Request Information message, you need to fill in these fields below:

  • Description * : The text element of the template.

5️⃣ Transaction message

  • For those use cases specified for transaction such as Order/ Service Confirmation, Order/ Service Summary, etc, this type of template is the most suitable choice.

  • Since it relates to transaction, there are some required information you need to prepare beforehand which are

    • The Customer Name

    • The Code to identify the customer in the transaction (eg: Order Code, Booking code, Invoice code, etc)

  • Also, you can decide which action will happen when a Zalo user clicks on the buttons in the template

  • To configure this template, you need to complete these fields

Fields
Description

Message Type *

It's the text which will appear in the device's notifications, chat list, and quote messages as an alternative to the template message.

Banner *

The Image which will appear in the slide

Title *

The title of the message template

Subtitle *

The subtitle of the template

Content Table *

The detailed information about the transaction organized by a table. Imagining it like an excel table, the label is the header and the content is its information. Both fields are obligatory. NOTE: - There will be a Message type row which stands in the second position by default - The first row of the table must be Customer Name or “…Code…” - There’s maximum of 5 fields to be added in the table (not including Message Type fields) - The label could not be duplicated - Be aware of the character limit on each field if you don’t want to send the messages unsuccessfully.

Message

The second text of the template

Action *

6️⃣ Rich Media Message

This type of message includes many fields that are the same as Transaction Message

Fields
Description

Banner *

The Image which will appear in the slide

Title *

The title of the message template

Subtitle *

The subtitle of the template

Content Table *

The information organized by a table. Imagining it like an excel table, the label is the header and the content is its information. Both fields are obligatory. NOTE: - There’s maximum of 7 fields to be added in the table - The label could not be duplicated - Be aware of the character limit on each field if you don’t want to send the messages unsuccessfully.

Message

The second text of the template

Action *

After finishing, your message would look like this:

ACTIONS

When Zalo users interact with the buttons in a template sent from CDP 365, the chosen action will happened.

Each block of button includes these fields:

  • Icon URL *: The URL of the icon for the button

  • Button Label *: The description of the button

Action Type

1️⃣ Message Action

When an element associated with this action is tapped, a message would be sent from Zalo user to Zalo OA.

  • Display Mode *: To decide if the message will be shown or hidden in the chat box or not.

  • Content *: The content of the message to be sent.

2️⃣ Open an URL

When Zalo user clicks on the button, a link which was setup in URL * an CDP 365 will be opened in Zalo's in-app browser.

3️⃣ Open SMS

When the button associated with this action is tapped, the texting screen of user device will be open with the phone number & message content setup in CDP 365 was filled beforehand.

  • Phone Number *: The receiver's number

  • Content *: The content of the message to be sent

4️⃣ Open Phone

When the button associated with this action is tapped, the calling screen of user device will be open with the Phone Number * setup in CDP 365 was filled beforehand

❗NOTE ❗

  • With every Landing Page URL you add to the template, if you want to record the number of clicks, you must shorten the link. To do so, please follow these step:

Image URL * : Enter the link of image or click button to add image

This type of template allows you to send an image and a text to Zalo users. When the user touches on the template, a built-in form will be opened to collect user information ()

Image URL *: Enter the link of image or click button to add image

Setup the action which will happen when Line users click on a button. See

Setup the action which will happen when Line users click on a button. See

This template could only be sent from 06:00 AM to 10:00 PM everyday. To prevent sending message unsuccessfully, make sure you choose the appropriate time range in

Action Type *: Based on the action you choose, the fields below will vary. See detail

Click on the icon -> Choose Add Shortlink option (optional, it only displays when it also allows Add Personalization) -> Choose the type of short link you want -> insert the link and click OK

To manage the link you have shortened, go to app in Marketing Hub

Link Management
Step 1 - Settings.
here
here
here