Zalo
I - Zalo OA (Zalo Official Account)
Step 1 - Add the Destination Node & choose Zalo OA catalog
Step 2 - Choose a template you want to use
Step 3 - Configure the destination node
1. Choose a destination to send messages.
2. Compose the message content
Depend on the template type you choose, the fields will be displayed accordingly
1️⃣ Text Message
Using this template, you could send out text message to your audience. It is useful in some scenarios such as sending welcome/ thank you message for following or purchasing a product/ service, etc.
Type the content of your message in the Content * field
2️⃣ Image Message
This template brings a great way to rapidly catch the attion of your audience by using vivid image. You could insert the image URL or click the button to choose the desired one.
Image URL * : Enter the link of image or click button
to add imageContent * : The description of the image or any content you want
3️⃣ Sticker Message
The targeted Line users will receive a sticker from your Line Official Account . You could only send one sticker at a time.
Sticket Set *: The name of the sticker package provided by ZALO
Sticker *: The sticker in the chosen Sticker Set above
4️⃣ Request information
This type of template allows you to send an image and a text to Zalo users. When the user touches on the template, a built-in form will be opened to collect user information (
Using this method will assist you in enrich customer data and increase the feasibility of future marketing scenarios.
To create a Request Information message, you need to fill in these fields below:
Image URL *: Enter the link of image or click button
to add imageDescription * : The text element of the template.
5️⃣ Transaction message
For those use cases specified for transaction such as Order/ Service Confirmation, Order/ Service Summary, etc, this type of template is the most suitable choice.
Since it relates to transaction, there are some required information you need to prepare beforehand which are
The Customer Name
The Code to identify the customer in the transaction (eg: Order Code, Booking code, Invoice code, etc)
Also, you can decide which action will happen when a Zalo user clicks on the buttons in the template
To configure this template, you need to complete these fields
Message Type *
It's the text which will appear in the device's notifications, chat list, and quote messages as an alternative to the template message.
Banner *
The Image which will appear in the slide
Title *
The title of the message template
Subtitle *
The subtitle of the template
Content Table *
The detailed information about the transaction organized by a table. Imagining it like an excel table, the label is the header and the content is its information. Both fields are obligatory. NOTE: - There will be a Message type row which stands in the second position by default - The first row of the table must be Customer Name or “…Code…” - There’s maximum of 5 fields to be added in the table (not including Message Type fields) - The label could not be duplicated - Be aware of the character limit on each field if you don’t want to send the messages unsuccessfully.
Message
The second text of the template
Action *
Setup the action which will happen when Line users click on a button. See here
6️⃣ Rich Media Message
This type of message includes many fields that are the same as Transaction Message
Banner *
The Image which will appear in the slide
Title *
The title of the message template
Subtitle *
The subtitle of the template
Content Table *
The information organized by a table. Imagining it like an excel table, the label is the header and the content is its information. Both fields are obligatory. NOTE: - There’s maximum of 7 fields to be added in the table - The label could not be duplicated - Be aware of the character limit on each field if you don’t want to send the messages unsuccessfully.
Message
The second text of the template
Action *
Setup the action which will happen when Line users click on a button. See here
After finishing, your message would look like this:
ACTIONS
When Zalo users interact with the buttons in a template sent from CDP 365, the chosen action will happened.
Each block of button includes these fields:
Icon URL *: The URL of the icon for the button
Button Label *: The description of the button
Action Type *: Based on the action you choose, the fields below will vary. See detail here
Action Type
1️⃣ Message Action
When an element associated with this action is tapped, a message would be sent from Zalo user to Zalo OA.
Display Mode *: To decide if the message will be shown or hidden in the chat box or not.
Content *: The content of the message to be sent.
2️⃣ Open an URL
When Zalo user clicks on the button, a link which was setup in URL * an CDP 365 will be opened in Zalo's in-app browser.
3️⃣ Open SMS
When the button associated with this action is tapped, the texting screen of user device will be open with the phone number & message content setup in CDP 365 was filled beforehand.
Phone Number *: The receiver's number
Content *: The content of the message to be sent
4️⃣ Open Phone
When the button associated with this action is tapped, the calling screen of user device will be open with the Phone Number * setup in CDP 365 was filled beforehand
❗NOTE ❗
With every Landing Page URL you add to the template, if you want to record the number of clicks, you must shorten the link. To do so, please follow these step:
Click on the
icon -> Choose Add Shortlink option (optional, it only displays when it also allows Add Personalization) -> Choose the type of short link you want -> insert the link and click OK
To manage the link you have shortened, go to app Link Management in Marketing Hub
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