Collect data from TikTok Form to CDP 365

I - Introduction

During your marketing journey, there will be time you want to enrich your customer data to better understand you audience and propose appropriate caring services. In order to do so, collecting leads through survey and form and then push to CDP 365 is significant.

In this article, we will instruct step by step on how to connect with TikTok Form and collect data from it.

Before doing as instructions, there are some prerequisites you need to prepare:

The TikTok Form that you created on TikTok ads. For example:
The information of Event & Event Attributes or Business Objects & Attributes you want to sync the data to CDP 365 with. For example:
- Submit Lead event with event attributes: Id, Name, Email, Lead Source & sync to BO Lead
- BO Customers with attributes: Customer ID, Name, Email, Sex Gender, is Tiktok

You can create a new attribute for the data to be sent to if the current ones don’t meet your requirements.

See the article on how to create:

Event attributes
Attributes

II - DETAILS INSTRUCTION

In general, you will have to move through these steps:

Step 1 - Create a Data Source

Step 2 - Create a Data Destination (Optional)

Step 3 - Create a Data Flow

STEP 1 - Create a Data Source

A data source is where you get the data from. In this case, it’s the form distributed on Tiktok.

Hover your mouse over Data >> Choose Source, then click on and select the Realtime option.

Select an account to be the owner of the Data Source (This only applies to accounts having Super Admin role).

Select TikTok Lead as the connector. You can also name the data source.

Authenticate your TikTok account for lead generation forms by signing in and clicking on Confirm.

Select the owner account of the TikTok Form in Ad Accounts -> click Get Forms.

Then select the TikTok form -> click on Next

Go over to confirm the fields in the form that you want to sync data to CDP 365 -> click on Next to finish creating a data source.

Decide who you want to share this Data Source with, then click Save.

STEP 2 - Create a Data Destination

This step is optional because you could also create a Data Destination in a Dataflow. For Realtime Streaming flow, there are 2 types of Data Destinations will be used:

Events Destination
Business Objects Destination

STEP 3 - Create a Dataflow

Every time an audience submit the form, the data will be captured and sent to CDP 365 in the real time, so the flow belongs to Realtime Streaming category

Hover your mouse over Data >> Choose Realtime Stream

Click + button, choose TikTok Lead template, and click Continue

The interface of a Realtime Streaming dataflow is different from the Batch one, but at the end, it still provides the same functions, typically:

1. Select the Data Source

Select a TikTok Lead Source that was created before to be the data input

2. Select and adjust the Data Destination

2.1 - Streaming Destination

Choose where your data would be pushed to. By default, there is one destination of Submit Lead event with chosen Event Attributes, you could customize it according to your demand or create a new destination which can be another Event or Business Object by clicking on Add Destination.
Depending on the option you choose, the pop-up will display the list of Data Destination accordingly. If you have not created the desired Data Destination before (In step 2), you could click the button + Create new Event Destination / + Create new Business Object Destination to make a new one. The steps you need to get through would be the same in Step 2 ()

2.2 - Configure the chosen Data Destination

Depending on the type of Data Destination, the configuration fields will display accordingly, typically:

Event Destinations

Event Source: Choose the Source where an event happened. To read more details about Event Source, click here
Event Name: Choose the event you want to sync the data to. To read more details about Event, click here

-> After choosing the Event, it will appear a list of Event attributes & Business Objects that have been assigned to this event, so you could choose the objects you want and map its attributes in 2.3 area

Business Objects Destination
- Business Objects: Choose the Business Objects you want & map its attribute in 2.3 area

2.3 - Map the attributes on CDP 365 with the column on TikTok

Source column: The column from the data in the TikTok Form such as Form name, Ad id, etc and the information fields from the Form.

Hash: To choose whether the data be hashed to provided algorithms or not

Destination column: The column which will receive the data

Each Business Object has its own required fields, so make sure you add it and map Source Column with Destination Column. If not, the data could not be pushed to the Business Object.

For example: Name and ID are required fields for BO Lead, Visitor, Customer, please also add and map Source Column with Destination Column for ID.

After mapping the column, it should look like this