How to monitor campaign performance?

1. Log into the CDP 365 system

2. Hover your mouse over Marketing → Choose All Channels

3. Select Journeys/Campaigns tab

3.1 List of campaign performance metrics

No	Performance Metrics	Description
1	Click	The number of clicks recorded every time an URL attached in the message is clicked
2	Viewable	The number of times the audience viewed the content in the message/ template
3	Viewable Rate	Percentage of audience viewing the content. Calculated by the formula Viewability Rate = Viewability/ Impressions
4	CTR (Clicks/ Viewable)	Click-through rate of content views. Calculated by the formula CTR = Clicks/ Viewable
5	Impressions	The number of times the content is displayed on the Web
6	Click Rate	Calculated by the formula Click Rate = Clicks/ Impressions * 100

3.2 Chart of campaign/journey metrics over a period of time

You can change the indicators on the chart depending on your needs

3.3 Campaign/Journey data collection period

You can select a specific time range to view the data depending on your needs