View profile

INTRODUCTION

What does a customer/ visitor profile look like?

An audience profile provides a full picture of an audience's information and interactive activities which helps businesses personalize experiences, improve services, and make data-driven decisions. Handling customer data responsibly and transparently is essential for building trust and ensuring privacy and security.

How to view a customer/ visitor profile?

To view a profile, you need to click on the name of the audience of the listing page

PROFILE DETAILS

Personal information

This includes details such as name, email address, phone number, mailing address, date of birth, gender, and other demographic information as their identification.

To adjust the information shown on the Customer profile, you could do as follow:

1. Hover your mouse over DATA >> Choose Data Objects

2. Choose Customers >> tab Settings

3. Click Edit on the option Customize Info

4. Choose the attributes you want to be display in the profile & click Apply

5. Click Save to confirm changes

After applying the setting, the audience information will include the attributes selected in the previous step.

You can also modify the information in the Visitor profile by utilizing the Customize info feature within the Visitor data object.

Product recommendation

In each visitor/customer profile, we'll showcase product recommendations driven by algorithms. This provides users with a clear overview of the products that customers are truly interested in. Currently, we offer support for the following algorithms:

Algorithm	Description
Similarity product view	Using the 'View product' event, we will display the ten most recently viewed products by visitors/customers within the last 100 days. The data is updated in real-time to reflect any changes.
Similarity purchase behaviors	Following a 'Purchase' event, we will display the ten most recently bought products by visitors/customers within the last 100 days. The data is updated in real-time to reflect any changes.