> For the complete documentation index, see [llms.txt](https://docs.antsomi.com/cdp-365-user-guide-en/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.antsomi.com/cdp-365-user-guide-en/personas/visitors-and-customers/view-profile.md).

# View profile

## INTRODUCTION

### What does a customer/ visitor profile look like?

An audience profile provides a full picture of an audience's information and interactive activities which helps businesses personalize experiences, improve services, and make data-driven decisions. Handling customer data responsibly and transparently is essential for building trust and ensuring privacy and security.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdd2axV6hhTb_cZK8nKkK41FBysB9Bo1TOSvOaQbnsXJg1OwRGA4rRE6G4y7nAT5_li8paurKq7IYpoGwQA5t07611p56wu_ilaKnl694R9mSZHTyg9XRmlPDDdCc89jwD4JOYRL8k3KiRljWt0QWrJkkfQ?key=nsg4PmgvSxrd7fjFkMggfQ" alt=""><figcaption></figcaption></figure>

### How to view a customer/ visitor profile?

To view a profile, you need to click on the name of the audience of the listing page

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcaLw6Ny_Pq9jowiRRH_o4qPthd1pnwlP_iEokzVChV9U3gyLCnASolxHWkpFRu9-jRAZV2SoHtuyRwQA1oOctsxWssEdzhU13_WivxgffFpQt2Y0ZRbcq9L6Lss29gNzRcJv5VX66kdkTjV6fQ6rH4Dion?key=nsg4PmgvSxrd7fjFkMggfQ" alt=""><figcaption></figcaption></figure>

## PROFILE DETAILS

### Personal information

This includes details such as name, email address, phone number, mailing address, date of birth, gender, and other demographic information as their identification.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdhxfmRYAOZx3UaabnIDD3ctnnXQYiaooKT3d1FwQWSicH6aYPcgKZmzHl5Ad6Kg9g8Vr6cv-4_arBWOJf_nCywxfV4Tok8-YZONZtIfvoV73rhorthWF_14qIHd_psXWTrhmAHmksKb8_3TR_UpodLH98S?key=nsg4PmgvSxrd7fjFkMggfQ" alt=""><figcaption></figcaption></figure>

To adjust the information shown on the Customer profile, you could do as follow:

1. Hover your mouse over DATA >> Choose Data Objects
2. Choose Customers >> tab Settings
3. Click Edit on the option **Customize Info**
4. Choose the attributes you want to be display in the profile & click **Apply**
5. Click **Save** to confirm changes

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXefpoKn57ngsnUci4hgUI1MLO__pPpMGiW1EzXs8WbfA6XnlU7yBfrGy1fAHlJ_kdPVrzX-r0UFHxZ37-O0cgNwGmT2j44-HlbFXXTtu0zQKkqQzNJBB9wk9ytlYingS6FreIzDxyDKfrri4ula2abjg245?key=nsg4PmgvSxrd7fjFkMggfQ" alt=""><figcaption></figcaption></figure>

After applying the setting, the audience information will include the attributes selected in the previous step.&#x20;

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeQ_knCJxLAHDAXG4EFVg0jBzdB_WkQi9JsDPY6Yo6RLROZr1UEq1ZLjUnJX0h8ry94VeryqFGAPsbbV2YyEU9yNHDQxNkfd9O0htLzh0ocrXdjfbDl4okSs7Jc_Vv2B4aUa6YceVYqKZK-qarLLNlg6fJR?key=nsg4PmgvSxrd7fjFkMggfQ" alt=""><figcaption></figcaption></figure>

You can also modify the information in the **Visitor** profile by utilizing the **Customize info** feature within the **Visitor** data object.

### Product recommendation

In each visitor/customer profile, we'll showcase product recommendations driven by algorithms. This provides users with a clear overview of the products that customers are truly interested in. Currently, we offer support for the following algorithms:

<table><thead><tr><th width="276">Algorithm</th><th>Description</th></tr></thead><tbody><tr><td>Similarity product view</td><td><ul><li>Using the 'View product' event, we will display the ten most recently viewed products by visitors/customers within the last 100 days.</li><li>The data is updated in real-time to reflect any changes.</li></ul></td></tr><tr><td>Similarity purchase behaviors</td><td><ul><li>Following a 'Purchase' event, we will display the ten most recently bought products by visitors/customers within the last 100 days.</li><li>The data is updated in real-time to reflect any changes.</li></ul></td></tr></tbody></table>

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfAw6AzyDpK4e0SoAyo_feIoMbXVVKBN3IFcNwGr_mZkGDqe7XPDr9go6rkWTX03zeS7MFpeU0PM5vtZCmrOqQEizZswd9xY9vfHfXamyoOrNAPQ8fZBGDhXCCr6j6q6ugnYPCZig8xmZiDjUt5D1uOYMdE?key=nsg4PmgvSxrd7fjFkMggfQ" alt=""><figcaption></figcaption></figure>


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