Zalo

I - Overview

Zalo channel allows you to connect CDP 365 with Zalo Official Account and determine the desired message template to be used in Customer Journey.

To create a destination, follow the step below:

• Open MARKETING HUB ➞ Choose Destinations ➞ Select Zalo channel & click

• Step 1 - Choose a catalog: There are many vendors which provides the services and CDP 365 could also connect with them. Each vendor is trated as a catalog. When creating a new destination, you are able to choose a type that match your business demand.

• Next Steps: Depending on the catalog you choose, the step taken to configure a destination will vary. See more details in the next part.

II - Catalogs

1. Zalo Official Account - Zalo OA

STEP 2 - General Information

Fields that having the red asterisk * are consider required fields, you must fill the information to be able to move to the next step.

Group	Fields	Description
General Information	Destination Name *	The name of the destination. You could choose any language you want
	Description	Enter whatever you want to describe the destination
Configure fields	App ID *	The ID of your Zalo OA App
	OA ID *	The ID of your Zalo OA Account
	Secret Key *	The Secret Key of your Zalo OA Account
	Refresh Token *	The Token of your Zalo OA Account
	Receiver *	Enter a specific Receiver's Zalo ID or attribute which determine Receiver's Zalo ID based on your need To add attribute, open the Add Personalization popup by clicking button
	Is Schedule (true or false)
General Settings	Frequency Capping Delivered rate	See the description of each option here

STEP 3 - Choose A Template

• CDP 365 provides many built-in message templates to help you diversify the content sent to your audience, so in this step, choose any templates you want to be used in Customer Journeys.

• Only the templates chosen here are displayed in Customer Journeys ( )
• The system will automatically select all the templates. To remove one, click on the button --> choose Remove. To add one, click on + Add new template & select the desired option

<gif chojn template>

• Click to finish the process

2. Zalo Notification Service - ZNS

STEP 2 - General Information

Fields that having the red asterisk * are consider required fields, you must fill the information to be able to move to save the destination.

Field	Description
App ID *	The ID of app
OA ID *	The ID of your Zalo OA Account
Secret Key *	A piece of code used to unlock the application
Refresh Token *	Used to generate new access token
Country Phone Code (Ex: 84)	Area code for the country
Is Schedule (true or false)

After creating ZNS destination, you could use it in Customer Journeys like below picture:

Customer Journeys

Fields	Description
Variant name	Input the title of the message so that you could differentiate it with the others.
Phone number	The phone number registered for Zalo Account
Tracking ID	Allow transmit customized content to ZNS to track a certain type of data according to your demand. For instance, the value here could be Order ID to know which transaction the message sent belongs to.
Template ID	The ID of the template provided by Zalo
Template data	The value of the fields that required by the template