The performance metrics of the journey

Default performance metrics

Sent	Number of messages distributed by CDP 365 to the third party
Delivered	Number of messages successfully distributed by a third party
Delivered Rate	Distribution success rate. Calculated by the formula: Delivered Rate = Delivered/ Sent * 100
Bounces & Errors	The number of messages distributes failed, including causes: The requested content from CDP 365 is not valid for the third party requesting (Invalid send requests) Request body from CDP 365 sent to third party failed due to connection error (Connection timeout errors) the third party error failed to distribute content to the receiver (Hard Bounce & Soft Bounce)
Bounce & Error Rate	Distribution failure rate. Calculated by the formula Bounce & Error Rate = Bounces & Errors/ Sent * 100
Invalid sent requests	The request number from CDP 365 is not valid for the third party requesting
Hard bounces	Permanently returned error. This error is returned for unmodifiable reasons such as: The email address does not exist User's Email Server Blocked Incoming Mail Completely Many other reasons
Soft bounces	Temporary return error. This error occurs when there are temporary problems like: Inbox is full The recipient's mailbox has stopped working Content is too big The domain name does not exist Many other reasons
Opens	Number of times the receiver opened the content
Open Rate	Percentage of recipients who open content. Calculated by the formula: Open Rate = Opens/ Delivered * 100
Clicks	The number of times the recipient clicked on the distributed message
Click Rate	Percentage of recipients clicking on the distributed message. Calculated by the formula: Click Rate = Clicks/ Delivered * 100
CTR (Click through rate)	Click-through rate of content opens. Calculated by the formula CTR = Clicks/ Opens * 100

The metrics of "Web Personalization" channel

Impressions	The number of times the content is displayed on the Web
Viewability	A digital advertising metric that measures “seen” impressions. Essentially, it only reports impressions that can actually be viewed.
Viewability Rate	The percentage of ads that are actually seen by a user. Calculated by the formula: Viewability Rate = Viewability/ Impressions
Clicks	Number of clicks by audience
Web Click Rate	Calculated by the formula Click Rate Web Click Rate = Clicks/ Impressions * 100
Web CTR	Click-through rate of content views. Web CTR = Web Click/ Viewability * 100

Table of supported metrics by channel

Metric/ Channel	Web Personalization	Email	SMS	Web Push-Notification	App Push-Notification	Viber	Conversation	Webhook	Journey Orchestration
Sent
Delivered
Delivered Rate
Bounces & Errors
Bounce & Error Rate
Invalid sent requests
Hard bounces
Soft bounces
Opens
Open Rate
Clicks
Click Rate
CTR (Click through rate)
Impressions
Viewability
Viewability Rate