CDP 365 User Guide
  • Release Notes
    • 2023
      • January 2023 Release Note
    • 2022
      • January 2022 Release Note
      • February 2022 Release Note
      • March 2022 Release Note
      • April 2022 Release Note
      • May 2022 Release Note
      • June 2022 Release Note
      • July 2022 Release Note
      • Aug 2022 Release Note
      • Sept 2022 Release Note
      • Oct 2022 Release Note
      • Nov 2022 Release Note
      • Dec 2022 Release Note
  • Media Template
    • Set up the algorithm for your template
  • Quick start guide
    • Set up Event Tracking code to track events into CDP
    • How to send mail from email upload?
    • How to create a "Trello Card" using CDP 365
    • How to create "Custom Attributes" with Input via UI feature
    • How to display template on website using CDP 365
    • How to display the Inline template on the website using CDP 365
    • Initialize customer after submitting form
    • How to create a "Destination Channel" in "Dataflows"?
    • Set up "Dataflows" to push data to CDP
    • Set up Dataflow using Google sheet Data Source to update Customer data on CDP
    • How to create "Attribute" for "Customer"/"Visitors"?
    • How to create a new segment?
    • How to create "Customer Journey"?
    • How to check campaign reports?
    • How to create "Report" with “Journey performance” data source?
    • How to create a new "Data sources"?
    • How to create "Data Source" connected with the" Business object" of CDP
    • How to create a Segment Data Source
    • How to create a Google Sheet Data Source
    • How to create "Promotion"/"Coupon"?
    • How to send "Zalo Notification Service" using CDP 365
    • Set up a "Segment" containing emails to be excluded before sending mail
    • How to send "SMS Yondu" using CDP 365
    • How to Send "Viber Yondu" using CDP 365
    • How to Send email using "SendGrid" in CDP 365
    • How to push notification using "Onesignal (App Push)" in CDP 365
    • The performance metrics of the journey
    • How to create a new "Ad Zone"
    • How to Send email using "Amazon SES" in CDP 365
    • How to define zone in website for improve web personalize performance
    • How to push notification "Firebase Cloud Messaging" using CDP 365
    • How to Send SMS using "Telerivet SMS" in CDP 365
    • How to Send SMS using "Klasik SMS" in CDP 365
    • Using "Segment" Data source in Dataflows
    • Set up "Dataflows" to push data to "Google" and "Facebook" Audiences
    • How to send message using "Messenger" in CDP
    • How to push notification "Firebase Cloud Messaging" for Shopify
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On this page
  • Default performance metrics
  • The metrics of "Web Personalization" channel
  • Table of supported metrics by channel
  1. Quick start guide

The performance metrics of the journey

Default performance metrics

Sent

Number of messages distributed by CDP 365 to the third party

Delivered

Number of messages successfully distributed by a third party

Delivered Rate

Distribution success rate. Calculated by the formula: Delivered Rate = Delivered/ Sent * 100

Bounces & Errors

The number of messages distributes failed, including causes:

  • The requested content from CDP 365 is not valid for the third party requesting (Invalid send requests)

  • Request body from CDP 365 sent to third party failed due to connection error (Connection timeout errors)

  • the third party error failed to distribute content to the receiver (Hard Bounce & Soft Bounce)

Bounce & Error Rate

Distribution failure rate. Calculated by the formula

Bounce & Error Rate = Bounces & Errors/ Sent * 100

Invalid sent requests

The request number from CDP 365 is not valid for the third party requesting

Hard bounces

Permanently returned error. This error is returned for unmodifiable reasons such as:

  • The email address does not exist

  • User's Email Server Blocked Incoming Mail Completely

  • Many other reasons

Soft bounces

Temporary return error. This error occurs when there are temporary problems like:

  • Inbox is full

  • The recipient's mailbox has stopped working

  • Content is too big

  • The domain name does not exist

  • Many other reasons

Opens

Number of times the receiver opened the content

Open Rate

Percentage of recipients who open content. Calculated by the formula: Open Rate = Opens/ Delivered * 100

Clicks

The number of times the recipient clicked on the distributed message

Click Rate

Percentage of recipients clicking on the distributed message. Calculated by the formula: Click Rate = Clicks/ Delivered * 100

CTR (Click through rate)

Click-through rate of content opens. Calculated by the formula CTR = Clicks/ Opens * 100

The metrics of "Web Personalization" channel

Impressions

The number of times the content is displayed on the Web

Viewability

A digital advertising metric that measures “seen” impressions. Essentially, it only reports impressions that can actually be viewed.

Viewability Rate

The percentage of ads that are actually seen by a user. Calculated by the formula: Viewability Rate = Viewability/ Impressions

Clicks

Number of clicks by audience

Web Click Rate

Calculated by the formula Click Rate Web Click Rate = Clicks/ Impressions * 100

Web CTR

Click-through rate of content views. Web CTR = Web Click/ Viewability * 100

Table of supported metrics by channel

Metric/ Channel
Web Personalization
Email
SMS
Web Push-Notification
App Push-Notification
Viber
Conversation
Webhook
Journey Orchestration

Sent

Delivered

Delivered Rate

Bounces & Errors

Bounce & Error Rate

Invalid sent requests

Hard bounces

Soft bounces

Opens

Open Rate

Clicks

Click Rate

CTR (Click through rate)

Impressions

Viewability

Viewability Rate

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Last updated 2 years ago