# The performance metrics of the journey

## Default performance metrics

| Sent                     | Number of messages distributed by CDP 365 to the third party                                                                                                                                                                                                                                                                                                                                                                                   |
| ------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Delivered                | Number of messages successfully distributed by a third party                                                                                                                                                                                                                                                                                                                                                                                   |
| Delivered Rate           | <p>Distribution success rate. Calculated by the formula:<br><em><code>Delivered Rate = Delivered/ Sent \* 100</code></em></p>                                                                                                                                                                                                                                                                                                                  |
| Bounces & Errors         | <p>The number of messages distributes failed, including causes:</p><ul><li>The requested content from CDP 365 is not valid for the third party requesting <em>(Invalid send requests)</em></li><li>Request body from CDP 365 sent to third party failed due to connection error <em>(Connection timeout errors)</em></li><li>the third party error failed to distribute content to the receiver <em>(Hard Bounce & Soft Bounce)</em></li></ul> |
| Bounce & Error Rate      | <p>Distribution failure rate. Calculated by the formula</p><p><code>Bounce & Error Rate = Bounces & Errors/ Sent \* 100</code></p>                                                                                                                                                                                                                                                                                                             |
| Invalid sent requests    | The request number from CDP 365 is not valid for the third party requesting                                                                                                                                                                                                                                                                                                                                                                    |
| Hard bounces             | <p>Permanently returned error. This error is returned for unmodifiable reasons such as:</p><ul><li>The email address does not exist</li><li>User's Email Server Blocked Incoming Mail Completely</li><li>Many other reasons</li></ul>                                                                                                                                                                                                          |
| Soft bounces             | <p>Temporary return error. This error occurs when there are temporary problems like:</p><ul><li>Inbox is full</li><li>The recipient's mailbox has stopped working</li><li>Content is too big</li><li>The domain name does not exist</li><li>Many other reasons</li></ul>                                                                                                                                                                       |
| Opens                    | Number of times the receiver opened the content                                                                                                                                                                                                                                                                                                                                                                                                |
| Open Rate                | <p>Percentage of recipients who open content. Calculated by the formula:<br><code>Open Rate = Opens/ Delivered \* 100</code></p>                                                                                                                                                                                                                                                                                                               |
| Clicks                   | The number of times the recipient clicked on the distributed message                                                                                                                                                                                                                                                                                                                                                                           |
| Click Rate               | <p>Percentage of recipients clicking on the distributed message. Calculated by the formula:<br><code>Click Rate = Clicks/ Delivered \* 100</code></p>                                                                                                                                                                                                                                                                                          |
| CTR (Click through rate) | <p>Click-through rate of content opens. Calculated by the formula<br><code>CTR = Clicks/ Opens \* 100</code></p>                                                                                                                                                                                                                                                                                                                               |

## The metrics of "Web Personalization" channel

| Impressions      | The number of times the content is displayed on the Web                                                                                  |
| ---------------- | ---------------------------------------------------------------------------------------------------------------------------------------- |
| Viewability      | A digital advertising metric that measures “seen” impressions. Essentially, it only reports impressions that can actually be viewed.     |
| Viewability Rate | <p>The percentage of ads that are actually seen by a user. Calculated by the formula:<br>Viewability Rate = Viewability/ Impressions</p> |
| Clicks           | Number of clicks by audience                                                                                                             |
| Web Click Rate   | <p>Calculated by the formula Click Rate<br><code>Web Click Rate = Clicks/ Impressions \* 100</code></p>                                  |
| Web CTR          | <p>Click-through rate of content views.<br><code>Web CTR = Web Click/ Viewability \* 100</code></p>                                      |

## Table of supported metrics by channel

<table><thead><tr><th>Metric/ Channel</th><th data-type="checkbox">Web Personalization</th><th data-type="checkbox">Email</th><th data-type="checkbox">SMS</th><th data-type="checkbox">Web Push-Notification</th><th data-type="checkbox">App Push-Notification</th><th data-type="checkbox">Viber</th><th data-type="checkbox">Conversation</th><th data-type="checkbox">Webhook</th><th data-type="checkbox">Journey Orchestration</th></tr></thead><tbody><tr><td>Sent </td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Delivered</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Delivered Rate</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Bounces &#x26; Errors</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Bounce &#x26; Error Rate</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Invalid sent requests</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td></tr><tr><td>Hard bounces</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Soft bounces</td><td>false</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Opens</td><td>false</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>true</td></tr><tr><td>Open Rate</td><td>false</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>true</td></tr><tr><td>Clicks</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>Click Rate</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>true</td><td>false</td><td>true</td></tr><tr><td>CTR (Click through rate)</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>true</td></tr><tr><td>Impressions</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td></tr><tr><td>Viewability</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td></tr><tr><td>Viewability Rate</td><td>true</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td><td>false</td></tr></tbody></table>


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