How to check campaign reports?
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Last updated
Last updated
1. Log into the CDP system. After logging in, click the menu in the left corner of the screen
2. Select the menu as follows: "MARKETING HUB" -> "Customer journey"
3. Select "Journeys"/"Campaigns" Tab
3.1 List of campaign performance metrics
3.2 Chart of campaign/journey metrics over a period of time
You can change the indicators on the chart depending on your needs
3.3 Campaign/Journey data collection period
| No | Performance metrics | Description |
|---|---|---|
1
Click
Number of clicks by audience
2
Viewable
Number of times the audience viewed the content
3
Viewable Rate
Percentage of audience viewing the content. Calculated by the formula Viewability Rate = Viewability/ Impressions
4
CTR (Clicks/ Viewable)
Click-through rate of content views.
5
Impressions
The number of times the content is displayed on the Web
6
Click Rate
Calculated by the formula Click Rate = Clicks/ Impressions * 100
