How to check campaign reports?
1. Log into the CDP system. After logging in, click the menu in the left corner of the screen
2. Select the menu as follows: "MARKETING HUB" -> "Customer journey"
3. Select "Journeys"/"Campaigns" Tab
3.1 List of campaign performance metrics
| No | Performance metrics | Description |
|---|---|---|
1 | Click | Number of clicks by audience |
2 | Viewable | Number of times the audience viewed the content |
3 | Viewable Rate | Percentage of audience viewing the content. Calculated by the formula Viewability Rate = Viewability/ Impressions |
4 | CTR (Clicks/ Viewable) | Click-through rate of content views. |
5 | Impressions | The number of times the content is displayed on the Web |
6 | Click Rate | Calculated by the formula Click Rate = Clicks/ Impressions * 100 |
3.2 Chart of campaign/journey metrics over a period of time
You can change the indicators on the chart depending on your needs
3.3 Campaign/Journey data collection period
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