Set up "Dataflows" to push data to "Google" and "Facebook" Audiences

1. Log into the CDP system, after logging in, click the menu in the left corner of the screen

2. Select the menu as follows: "DATAFLOWS" -> "Data Destination"

3. On the "Destination Channel", select the icon

4. Select "Facebook Audiences" or "Google Audiences"

5. After clicking select, Authentication for account Google or Facebook

6. Input Name for Destination, select an account

7. Click on "Connect"

8. Switch to the "DATAFLOWS" Menu, click on "Blank Dataflow"

9. Select "Data source".

Select the "Segment" Data Source that you created earlier

NOTE: You can see how to create a Segment Datasource here

After clicking "Create dataflow" button, you will be redirected to the create dataflow interface

Select the field that you want to push to "Google"/"Facebook audiences".

Select Segment contains the customer data set that you want to push to "Google"/"Facebook audiences"

NOTE: You can see how to create a new segment here

10. At the back of the data node, click "add column" node

11. For "Email" and "Phone" fields, encryption is required

• Sử dụng function "AUDIENCE_ENCODE_SHA256"

  • Example:

    • AUDIENCE_ENCODE_SHA256(Phone)

    • AUDIENCE_ENCODE_SHA256(Email)

NOTE: The format of the phone number depends on the type of audience

• For GG Audience: "+" + Country Code + Phone Number

Example: [phone]

• For FB Audience: Country Code + Phone Number

Example: 84932123212

• Note: Phone number must not have the first "0"

• If the case in your data phone number starts with "0", you can use the following function to remove the first "0"

12. At the back of the node column; Select "Destination channel" -> Select "Facebook" or "Google audiences" connected in step 7

13. Mapping the encrypted "Email Hash" and "Phone Hash" above with destination column

Select Table

• Create new audience: create new audience and push data into it

• Existing audience: push data into an existing audience

Write Mode

• Insert Only: Used to push new data to the audience

• Remove: Used to delete data that matches the uploaded data

14 Click on Save Button

REVIEW & TURN ON

Used to view setup information in dataflows and setup execution time

After clicking "Turn on", the data changes status from "Paused" to "Active"

Force Run: Used to run immediately without timeout in dataflows