Purchase Product(s)
When users successfully complete a purchase of one or more products on your website, marking a conversion point in the user journey and indicating a successful transaction.
Create the Antsomi Pixel tag
In workspace > Tags > News > Antsomi pixel template
1. Purchase Variables option 'Single Entry'
Listing example variables
{{CDP - Data - Purchase - Items}}
[{"id":"WSH11","name":"Ina Compression Short","sale_price":49,"quantity":1,"line_item_quantity":49,"line_item_unit_price":49,"line_item_discount_amount":0,"line_item_rounded_amount":49}]id
Product selected variant SKU. Required (*)
name
Product name. Required (*)
sale_price
Product price.
quantity
The amount of product that’s being added to the shopping cart.
line_item_quantity
The amount of product that’s being purchased.
line_item_sale_price
The product line's on page sale price (multiplied with quantity).
line_item_discount_amount
The product line’s discount amount (multiplied with quantity).
line_item_rounded_amount
The product line’s final price i.e. the amount that the customer must pay (multiplied with quantity).
Example Variables for Purchase
{{CDP - Data - Purchase - ID}}
The order ID.
000003644
{{CDP - Data - Purchase - Name}}
The order ID.
000003644
{{CDP - Data - Purchase - Subtotal Amount}}
The order’s subtotal amount (sum of the product line item’s final price).
54
{{CDP - Data - Purchase - Discount Amount}}
The order’s total discount amount (sum of all line item discount amounts and the order discount amount).
0
{{CDP - Data - Purchase - Shipping Amount}}
The order’s shipping amount.
5
{{CDP - Data - Purchase - Tax Amount}}
The order’s tax amount.
0
{{CDP - Data - Purchase - Total Amount}}
The order’s total amount (sum of the subtotal amount, shipping amount, and tax subtracted from the discount amount).
54
{{CDP - Data - Purchase - Revenue}}
The order’s revenue (the final amount the customer must pay for).
54
{{CDP - Data - Purchase - Promotion Code}}
The order’s applied promotion code (leave it empty if no code is applied).
ANT250OFF
{{CDP - Data - Purchase - Shipping Name}}
The shipping customer’s full name.
Abcd
{{CDP - Data - Purchase - Shipping Address}}
The shipping customer’s street address.
123 abc, Binh Thanh, HCM
{{CDP - Data - Purchase - Shipping Phone}}
The shipping customers’ phone number.
098xxxx
{{CDP - Data - Purchase - Shipping Method}}
The order’s shipping method.
ABC Post
{{CDP - Data - Purchase - Payment Method}}
The order’s payment method.
Ship COD
{{CDP - Data - Purchase - Customer ID}}
The customer ID.
4564
{{CDP - Data - Purchase - Customer Name}}
The customer's full name.
Abcd
{{CDP - Data - Purchase - Customer Phone}}
The customer’s phone number.
098xxxx
Example Variables for Customer
{{CDP - Data - Customer - ID}}
The customer ID. Required (*)
4564
{{CDP - Data - Customer - Name}}
The identified user’s full name. Required (*)
Abcd
{{CDP - Data - Customer - Phone}}
The formatted user’s phone.
098xxxx
2. Purchase Variables option 'Array-JSON Payload'
Listing example variables
{{CDP - Data - Purchase - Items}}
[{"id":"WSH11","name":"Ina Compression Short","sale_price":49,"quantity":1,"line_item_quantity":49,"line_item_unit_price":49,"line_item_discount_amount":0,"line_item_rounded_amount":49}]id
Product selected variant SKU. Required (*)
name
Product name. Required (*)
sale_price
Product price.
quantity
The amount of product that’s being added to the shopping cart.
line_item_quantity
The amount of product that’s being purchased.
line_item_sale_price
The product line's on page sale price (multiplied with quantity).
line_item_discount_amount
The product line’s discount amount (multiplied with quantity).
line_item_rounded_amount
The product line’s final price i.e. the amount that the customer must pay (multiplied with quantity).
{{CDP - Data - Purchase}}
{"id":"000003644","name":"000003644","subtotal_amount":54,"discount_amount":0,"shipping_amount":5,"tax_amount":0,"total_amount":54,"revenue":54,"promotion_code":"","customer_id":"4564","customer_name":"Abcd","customer_email":"[email protected]","customer_phone":"098xxxx","shipping_name":"Abcd","shipping_address":"123 abc, Binh Thanh, HCM","shipping_phone":"098xxxx","shipping_method":"ABC Post","payment_method":"COD"}id
The order ID.
name
The order ID.
subtotal_amount
The order’s subtotal amount (sum of the product line item’s final price).
discount_amount
The order’s total discount amount (sum of all line item discount amounts and the order discount amount).
shipping_amount
The order’s shipping amount.
tax_amount
The order’s tax amount.
total_amount
The order’s total amount (sum of the subtotal amount, shipping amount, and tax subtracted from the discount amount).
revenue
The order’s revenue (the final amount the customer must pay for).
promotion_code
The order’s applied promotion code (leave it empty if no code is applied).
customer_id
The customer ID.
customer_name
The customer's full name.
customer_email
The customer’s email address.
customer_phone
The customer’s phone number.
shipping_name
The shipping customer’s full name.
shipping_address
The shipping customer’s street address.
shipping_phone
The shipping customers’ phone number.
shipping_method
The order’s shipping method.
payment_method
The order’s payment method.
{CDP - Data - Customer}}
{"customer_id":"4564","phone":"098xxxx","name":"Abcd","email":"[email protected]"}customer_id
The customer ID. Required (*)
name
The identified user’s full name. Required (*)
phone
The formatted user’s phone.
The identified user’s email in lowercase.
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