Purchase Product(s)

When users successfully complete a purchase of one or more products on your website, marking a conversion point in the user journey and indicating a successful transaction.

Purchase Product(s)

Create the Antsomi Pixel tag

In workspace > Tags > News > Antsomi pixel template

Choose Antsomi pixel template

1. Purchase Variables option 'Single Entry'

Purchase tag GTM - Purchase Variables option 'Single Entry'

Listing example variables

• {{CDP - Data - Purchase - Items}}

[{"id":"WSH11","name":"Ina Compression Short","sale_price":49,"quantity":1,"line_item_quantity":49,"line_item_unit_price":49,"line_item_discount_amount":0,"line_item_rounded_amount":49}]

Name key in Json Variable	Description
id	Product selected variant SKU. Required (*)
name	Product name. Required (*)
sale_price	Product price.
quantity	The amount of product that’s being added to the shopping cart.
line_item_quantity	The amount of product that’s being purchased.
line_item_sale_price	The product line's on page sale price (multiplied with quantity).
line_item_discount_amount	The product line’s discount amount (multiplied with quantity).
line_item_rounded_amount	The product line’s final price i.e. the amount that the customer must pay (multiplied with quantity).

• Example Variables for Purchase

Name Variable	Description	Example
{{CDP - Data - Purchase - ID}}	The order ID.	000003644
{{CDP - Data - Purchase - Name}}	The order ID.	000003644
{{CDP - Data - Purchase - Subtotal Amount}}	The order’s subtotal amount (sum of the product line item’s final price).	54
{{CDP - Data - Purchase - Discount Amount}}	The order’s total discount amount (sum of all line item discount amounts and the order discount amount).	0
{{CDP - Data - Purchase - Shipping Amount}}	The order’s shipping amount.	5
{{CDP - Data - Purchase - Tax Amount}}	The order’s tax amount.	0
{{CDP - Data - Purchase - Total Amount}}	The order’s total amount (sum of the subtotal amount, shipping amount, and tax subtracted from the discount amount).	54
{{CDP - Data - Purchase - Revenue}}	The order’s revenue (the final amount the customer must pay for).	54
{{CDP - Data - Purchase - Promotion Code}}	The order’s applied promotion code (leave it empty if no code is applied).	ANT250OFF
{{CDP - Data - Purchase - Shipping Name}}	The shipping customer’s full name.	Abcd
{{CDP - Data - Purchase - Shipping Address}}	The shipping customer’s street address.	123 abc, Binh Thanh, HCM
{{CDP - Data - Purchase - Shipping Phone}}	The shipping customers’ phone number.	098xxxx
{{CDP - Data - Purchase - Shipping Method}}	The order’s shipping method.	ABC Post
{{CDP - Data - Purchase - Payment Method}}	The order’s payment method.	Ship COD
{{CDP - Data - Purchase - Customer ID}}	The customer ID.	4564
{{CDP - Data - Purchase - Customer Name}}	The customer's full name.	Abcd
{{CDP - Data - Purchase - Customer Email}}	The customer’s email address.	[e-mail]
{{CDP - Data - Purchase - Customer Phone}}	The customer’s phone number.	098xxxx

• Example Variables for Customer

Name Variable	Description	Example
{{CDP - Data - Customer - ID}}	The customer ID. Required (*)	4564
{{CDP - Data - Customer - Name}}	The identified user’s full name. Required (*)	Abcd
{{CDP - Data - Customer - Email}}	The identified user’s email in lowercase.	[e-mail]
{{CDP - Data - Customer - Phone}}	The formatted user’s phone.	098xxxx

2. Purchase Variables option 'Array-JSON Payload'

Purchase tag GTM - Purchase Variables option 'Array-JSON Payload'

Listing example variables

• {{CDP - Data - Purchase - Items}}

[{"id":"WSH11","name":"Ina Compression Short","sale_price":49,"quantity":1,"line_item_quantity":49,"line_item_unit_price":49,"line_item_discount_amount":0,"line_item_rounded_amount":49}]

Name key in Json Variable	Description
id	Product selected variant SKU. Required (*)
name	Product name. Required (*)
sale_price	Product price.
quantity	The amount of product that’s being added to the shopping cart.
line_item_quantity	The amount of product that’s being purchased.
line_item_sale_price	The product line's on page sale price (multiplied with quantity).
line_item_discount_amount	The product line’s discount amount (multiplied with quantity).
line_item_rounded_amount	The product line’s final price i.e. the amount that the customer must pay (multiplied with quantity).

• {{CDP - Data - Purchase}}

{"id":"000003644","name":"000003644","subtotal_amount":54,"discount_amount":0,"shipping_amount":5,"tax_amount":0,"total_amount":54,"revenue":54,"promotion_code":"","customer_id":"4564","customer_name":"Abcd","customer_email":"[e-mail]","customer_phone":"098xxxx","shipping_name":"Abcd","shipping_address":"123 abc, Binh Thanh, HCM","shipping_phone":"098xxxx","shipping_method":"ABC Post","payment_method":"COD"}

Name key in Json Variable	Description
id	The order ID.
name	The order ID.
subtotal_amount	The order’s subtotal amount (sum of the product line item’s final price).
discount_amount	The order’s total discount amount (sum of all line item discount amounts and the order discount amount).
shipping_amount	The order’s shipping amount.
tax_amount	The order’s tax amount.
total_amount	The order’s total amount (sum of the subtotal amount, shipping amount, and tax subtracted from the discount amount).
revenue	The order’s revenue (the final amount the customer must pay for).
promotion_code	The order’s applied promotion code (leave it empty if no code is applied).
customer_id	The customer ID.
customer_name	The customer's full name.
customer_email	The customer’s email address.
customer_phone	The customer’s phone number.
shipping_name	The shipping customer’s full name.
shipping_address	The shipping customer’s street address.
shipping_phone	The shipping customers’ phone number.
shipping_method	The order’s shipping method.
payment_method	The order’s payment method.

• {CDP - Data - Customer}}

{"customer_id":"4564","phone":"098xxxx","name":"Abcd","email":"[e-mail]"}

Name	Description
customer_id	The customer ID. Required (*)
name	The identified user’s full name. Required (*)
phone	The formatted user’s phone.
email	The identified user’s email in lowercase.