Add a Product to the Shopping Cart

When a user adds a product to their shopping cart on your website, signifying their intent to purchase a specific item.

Add to Cart

Create the Antsomi Pixel tag

In workspace > Tags > News > Antsomi pixel template

Choose Antsomi pixel template

1. Product Variables option 'Single Entry'

Add to cart tag GTM - Product Variables option 'Single Entry'

• Example Variables for Product

Name Variable	Description	Example
{{CDP - Data - Product - ID}}	Product selected variant SKU. Required (*)	WSH11
{{CDP - Data - Product - Name}}	Product name. Required (*)	Ina Compression Short
{{CDP - Data - Product - SKU}}	Product selected variant SKU.	WSH11
{CDP - Data - Product - Price}}	Product price.	49
{{CDP - Data - Product - Original Price}}	Product original price.	49
{{CDP - Data - Product - Page URL}}	Product page URL.	https://retail.antsomi.com/ina-compression-short.html
{{CDP - Data - Product - Image URL}}	Product image URL.	https://retail.antsomi.com/media/catalog/product/w/s/wsh11-blue_main_1.jpg
{{CDP - Data - Product - Main Category}}	Product main category.	Women
{{CDP - Data - Product - Color}}	Product selected color.	Blue
{{CDP - Data - Product - Size}}	Product selected size.	28
{{CDP - Data - Product - Quantity}}	The amount of product that’s being added to the shopping cart.	1

• Example Variables for Cart

Name Variable	Description	Example
{{CDP - Data - Cart - Subtotal}}	The total amount in the shopping cart (after the add-to-cart action happened).	49
{{CDP - Data - Cart - Item Count}}	The total item in the shopping cart (after the add-to-cart action happened).	1

• Example Variables for Customer

Name Variable	Description	Example
{{CDP - Data - Customer - ID}}	The customer ID. Required (*)	4564
{{CDP - Data - Customer - Name}}	The identified user’s full name. Required (*)	Abcd
{{CDP - Data - Customer - Email}}	The identified user’s email in lowercase.	[e-mail]
{{CDP - Data - Customer - Phone}}	The formatted user’s phone.	098xxxx

2. Product Variables option 'Array-JSON Payload'

Add to cart tag GTM - Product Variables option 'Array-JSON Payload'

Listing example variables

• {{CDP - Data - Product Add to Cart}}

[{"id":"WSH11","name":"Ina Compression Short","sku":"WSH11","price":49,"original_price":49,"page_url":"https://retail.antsomi.com/ina-compression-short.html","image_url":"https://retail.antsomi.com/media/catalog/product/cache/0435c4d0819597927438a767a3d5977f/w/s/wsh11-blue_main_1.jpg","main_category":"Women","color":"blue","size":"28","quantity":1}]

Name key in Json Variable	Description
id	Product selected variant SKU. Required (*)
name	Product name. Required (*)
sku	Product selected variant SKU.
price	Product price.
original_price	Product original price.
page_url	Product page URL.
image_url	Product image URL.
main_category	Product main category.
color	Product selected color.
size	Product selected size.
quantity	The amount of product that’s being added to the shopping cart.

• Cart Variables

Name Variable	Description	Example
{{CDP - Data - Cart - Subtotal}}	The total amount in the shopping cart (after the add-to-cart action happened).	49
{{CDP - Data - Cart - Item Count}}	The total item in the shopping cart (after the add-to-cart action happened).	1

• {{CDP - Data - Customer}}

{"customer_id":"4564","phone":"098xxxx","name":"Abcd","email":"[e-mail]"}

Name	Description
customer_id	The customer ID. Required (*)
name	The identified user’s full name. Required (*)
phone	The formatted user’s phone.
email	The identified user’s email in lowercase.