API GuideDeveloper Guide

Targeting CDP365 segment via PPID(s)

Set Publisher Provided Identifiers (PPIDs) in Google Ad Manager for better ad targeting & user privacy. Easy steps & resources included.

What is a PPID?

A PPID (Publisher Provided Identifier) is an encrypted ID you assign to your signed-in users. This allows Google Ad Manager to target ads more effectively while protecting user privacy.

If you are not familiar with the PPID from GAM360, take a look at this document first.

Why Use PPIDs?

  • Enhanced Targeting: Improve ad targeting accuracy for signed-in users.

  • Privacy-focused: Encrypted identifiers protect user anonymity.

Set PPIDs for Google Ad Manager

Website

In your website source code, include the following code snippets within the function googletag.cmd.push() and before the statement googletag.enableServices();

var getCookie = function(e) {return(cookieMatch=RegExp("(^|;)[ ]*"+e+"=([^;]*)").exec(document.cookie))?window.decodeURIComponent(cookieMatch[2]):0};
var md5 = function($) {function _($,_){return $<<_|$>>>32-_}function x($,_){var x,r,F,n,C;return(F=2147483648&$,n=2147483648&_,x=1073741824&$,r=1073741824&_,C=(1073741823&$)+(1073741823&_),x&r)?2147483648^C^F^n:x|r?1073741824&C?3221225472^C^F^n:1073741824^C^F^n:C^F^n}function r($,_,x){return $&_|~$&x}function F($,_,x){return $&x|_&~x}function n($,_,x){return $^_^x}function C($,_,x){return _^($|~x)}function t($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D&E|~D&(o=n)),C),A)),x(_($,t),r)}function A($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D&(o=n)|E&~o),C),A)),x(_($,t),r)}function D($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D^E^(o=n)),C),A)),x(_($,t),r)}function E($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,E^(D|~(o=n))),C),A)),x(_($,t),r)}function o($){var _,x,r="",F="";for(x=0;x<=3;x++)r+=(F="0"+(_=$>>>8*x&255).toString(16)).substr(F.length-2,2);return r}var e,B,u,f,a,c,i,h,v,d=[];for(e=0,d=function $(_){for(var x,r=_.length,F=r+8,n=((F-F%64)/64+1)*16,C=Array(n-1),t=0,A=0;A<r;)x=(A-A%4)/4,t=A%4*8,C[x]=C[x]|_.charCodeAt(A)<<t,A++;return x=(A-A%4)/4,t=A%4*8,C[x]=C[x]|128<<t,C[n-2]=r<<3,C[n-1]=r>>>29,C}($=function $(_){_=_.replace(/\r\n/g,"\n");for(var x="",r=0;r<_.length;r++){var F=_.charCodeAt(r);F<128?x+=String.fromCharCode(F):F>127&&F<2048?(x+=String.fromCharCode(F>>6|192),x+=String.fromCharCode(63&F|128)):(x+=String.fromCharCode(F>>12|224),x+=String.fromCharCode(F>>6&63|128),x+=String.fromCharCode(63&F|128))}return x}($)),c=1732584193,i=4023233417,h=2562383102,v=271733878;e<d.length;e+=16)B=c,u=i,f=h,a=v,c=t(c,i,h,v,d[e+0],7,3614090360),v=t(v,c,i,h,d[e+1],12,3905402710),h=t(h,v,c,i,d[e+2],17,606105819),i=t(i,h,v,c,d[e+3],22,3250441966),c=t(c,i,h,v,d[e+4],7,4118548399),v=t(v,c,i,h,d[e+5],12,1200080426),h=t(h,v,c,i,d[e+6],17,2821735955),i=t(i,h,v,c,d[e+7],22,4249261313),c=t(c,i,h,v,d[e+8],7,1770035416),v=t(v,c,i,h,d[e+9],12,2336552879),h=t(h,v,c,i,d[e+10],17,4294925233),i=t(i,h,v,c,d[e+11],22,2304563134),c=t(c,i,h,v,d[e+12],7,1804603682),v=t(v,c,i,h,d[e+13],12,4254626195),h=t(h,v,c,i,d[e+14],17,2792965006),i=t(i,h,v,c,d[e+15],22,1236535329),c=A(c,i,h,v,d[e+1],5,4129170786),v=A(v,c,i,h,d[e+6],9,3225465664),h=A(h,v,c,i,d[e+11],14,643717713),i=A(i,h,v,c,d[e+0],20,3921069994),c=A(c,i,h,v,d[e+5],5,3593408605),v=A(v,c,i,h,d[e+10],9,38016083),h=A(h,v,c,i,d[e+15],14,3634488961),i=A(i,h,v,c,d[e+4],20,3889429448),c=A(c,i,h,v,d[e+9],5,568446438),v=A(v,c,i,h,d[e+14],9,3275163606),h=A(h,v,c,i,d[e+3],14,4107603335),i=A(i,h,v,c,d[e+8],20,1163531501),c=A(c,i,h,v,d[e+13],5,2850285829),v=A(v,c,i,h,d[e+2],9,4243563512),h=A(h,v,c,i,d[e+7],14,1735328473),i=A(i,h,v,c,d[e+12],20,2368359562),c=D(c,i,h,v,d[e+5],4,4294588738),v=D(v,c,i,h,d[e+8],11,2272392833),h=D(h,v,c,i,d[e+11],16,1839030562),i=D(i,h,v,c,d[e+14],23,4259657740),c=D(c,i,h,v,d[e+1],4,2763975236),v=D(v,c,i,h,d[e+4],11,1272893353),h=D(h,v,c,i,d[e+7],16,4139469664),i=D(i,h,v,c,d[e+10],23,3200236656),c=D(c,i,h,v,d[e+13],4,681279174),v=D(v,c,i,h,d[e+0],11,3936430074),h=D(h,v,c,i,d[e+3],16,3572445317),i=D(i,h,v,c,d[e+6],23,76029189),c=D(c,i,h,v,d[e+9],4,3654602809),v=D(v,c,i,h,d[e+12],11,3873151461),h=D(h,v,c,i,d[e+15],16,530742520),i=D(i,h,v,c,d[e+2],23,3299628645),c=E(c,i,h,v,d[e+0],6,4096336452),v=E(v,c,i,h,d[e+7],10,1126891415),h=E(h,v,c,i,d[e+14],15,2878612391),i=E(i,h,v,c,d[e+5],21,4237533241),c=E(c,i,h,v,d[e+12],6,1700485571),v=E(v,c,i,h,d[e+3],10,2399980690),h=E(h,v,c,i,d[e+10],15,4293915773),i=E(i,h,v,c,d[e+1],21,2240044497),c=E(c,i,h,v,d[e+8],6,1873313359),v=E(v,c,i,h,d[e+15],10,4264355552),h=E(h,v,c,i,d[e+6],15,2734768916),i=E(i,h,v,c,d[e+13],21,1309151649),c=E(c,i,h,v,d[e+4],6,4149444226),v=E(v,c,i,h,d[e+11],10,3174756917),h=E(h,v,c,i,d[e+2],15,718787259),i=E(i,h,v,c,d[e+9],21,3951481745),c=x(c,B),i=x(i,u),h=x(h,f),v=x(v,a);return(o(c)+o(i)+o(h)+o(v)).toLowerCase()};

var ppid = getCookie("_asm_uid");
if (ppid && ppid != "") {
    googletag.pubads().setPublisherProvidedId(md5(ppid));
}

After that, your final source code will look like this:

Android

Prerequisite

In your Android app code base, you can set the PPID by following:

md5() is just a placeholder function, you can use any library that supports MD5 encrypting

iOS

Prerequisite

In your iOS app code base, setting the PPID is done through GAMRequest:

md5() is just a placeholder function, you can use any library that supports MD5 encrypting

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