Targeting CDP365 segment via PPID(s)

Set Publisher Provided Identifiers (PPIDs) in Google Ad Manager for better ad targeting & user privacy. Easy steps & resources included.

What is a PPID?

A PPID (Publisher Provided Identifier) is an encrypted ID you assign to your signed-in users. This allows Google Ad Manager to target ads more effectively while protecting user privacy.

If you are not familiar with the PPID from GAM360, take a look at this document first.

Why Use PPIDs?

• Enhanced Targeting: Improve ad targeting accuracy for signed-in users.

• Privacy-focused: Encrypted identifiers protect user anonymity.

Set PPIDs for Google Ad Manager

Website

In your website source code, include the following code snippets within the function googletag.cmd.push() and before the statement googletag.enableServices();

JavaScript

var getCookie = function(e) {return(cookieMatch=RegExp("(^|;)[ ]*"+e+"=([^;]*)").exec(document.cookie))?window.decodeURIComponent(cookieMatch[2]):0};
var md5 = function($) {function _($,_){return $<<_|$>>>32-_}function x($,_){var x,r,F,n,C;return(F=2147483648&$,n=2147483648&_,x=1073741824&$,r=1073741824&_,C=(1073741823&$)+(1073741823&_),x&r)?2147483648^C^F^n:x|r?1073741824&C?3221225472^C^F^n:1073741824^C^F^n:C^F^n}function r($,_,x){return $&_|~$&x}function F($,_,x){return $&x|_&~x}function n($,_,x){return $^_^x}function C($,_,x){return _^($|~x)}function t($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D&E|~D&(o=n)),C),A)),x(_($,t),r)}function A($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D&(o=n)|E&~o),C),A)),x(_($,t),r)}function D($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D^E^(o=n)),C),A)),x(_($,t),r)}function E($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,E^(D|~(o=n))),C),A)),x(_($,t),r)}function o($){var _,x,r="",F="";for(x=0;x<=3;x++)r+=(F="0"+(_=$>>>8*x&255).toString(16)).substr(F.length-2,2);return r}var e,B,u,f,a,c,i,h,v,d=[];for(e=0,d=function $(_){for(var x,r=_.length,F=r+8,n=((F-F%64)/64+1)*16,C=Array(n-1),t=0,A=0;A<r;)x=(A-A%4)/4,t=A%4*8,C[x]=C[x]|_.charCodeAt(A)<<t,A++;return x=(A-A%4)/4,t=A%4*8,C[x]=C[x]|128<<t,C[n-2]=r<<3,C[n-1]=r>>>29,C}($=function $(_){_=_.replace(/\r\n/g,"\n");for(var x="",r=0;r<_.length;r++){var F=_.charCodeAt(r);F<128?x+=String.fromCharCode(F):F>127&&F<2048?(x+=String.fromCharCode(F>>6|192),x+=String.fromCharCode(63&F|128)):(x+=String.fromCharCode(F>>12|224),x+=String.fromCharCode(F>>6&63|128),x+=String.fromCharCode(63&F|128))}return x}($)),c=1732584193,i=4023233417,h=2562383102,v=271733878;e<d.length;e+=16)B=c,u=i,f=h,a=v,c=t(c,i,h,v,d[e+0],7,3614090360),v=t(v,c,i,h,d[e+1],12,3905402710),h=t(h,v,c,i,d[e+2],17,606105819),i=t(i,h,v,c,d[e+3],22,3250441966),c=t(c,i,h,v,d[e+4],7,4118548399),v=t(v,c,i,h,d[e+5],12,1200080426),h=t(h,v,c,i,d[e+6],17,2821735955),i=t(i,h,v,c,d[e+7],22,4249261313),c=t(c,i,h,v,d[e+8],7,1770035416),v=t(v,c,i,h,d[e+9],12,2336552879),h=t(h,v,c,i,d[e+10],17,4294925233),i=t(i,h,v,c,d[e+11],22,2304563134),c=t(c,i,h,v,d[e+12],7,1804603682),v=t(v,c,i,h,d[e+13],12,4254626195),h=t(h,v,c,i,d[e+14],17,2792965006),i=t(i,h,v,c,d[e+15],22,1236535329),c=A(c,i,h,v,d[e+1],5,4129170786),v=A(v,c,i,h,d[e+6],9,3225465664),h=A(h,v,c,i,d[e+11],14,643717713),i=A(i,h,v,c,d[e+0],20,3921069994),c=A(c,i,h,v,d[e+5],5,3593408605),v=A(v,c,i,h,d[e+10],9,38016083),h=A(h,v,c,i,d[e+15],14,3634488961),i=A(i,h,v,c,d[e+4],20,3889429448),c=A(c,i,h,v,d[e+9],5,568446438),v=A(v,c,i,h,d[e+14],9,3275163606),h=A(h,v,c,i,d[e+3],14,4107603335),i=A(i,h,v,c,d[e+8],20,1163531501),c=A(c,i,h,v,d[e+13],5,2850285829),v=A(v,c,i,h,d[e+2],9,4243563512),h=A(h,v,c,i,d[e+7],14,1735328473),i=A(i,h,v,c,d[e+12],20,2368359562),c=D(c,i,h,v,d[e+5],4,4294588738),v=D(v,c,i,h,d[e+8],11,2272392833),h=D(h,v,c,i,d[e+11],16,1839030562),i=D(i,h,v,c,d[e+14],23,4259657740),c=D(c,i,h,v,d[e+1],4,2763975236),v=D(v,c,i,h,d[e+4],11,1272893353),h=D(h,v,c,i,d[e+7],16,4139469664),i=D(i,h,v,c,d[e+10],23,3200236656),c=D(c,i,h,v,d[e+13],4,681279174),v=D(v,c,i,h,d[e+0],11,3936430074),h=D(h,v,c,i,d[e+3],16,3572445317),i=D(i,h,v,c,d[e+6],23,76029189),c=D(c,i,h,v,d[e+9],4,3654602809),v=D(v,c,i,h,d[e+12],11,3873151461),h=D(h,v,c,i,d[e+15],16,530742520),i=D(i,h,v,c,d[e+2],23,3299628645),c=E(c,i,h,v,d[e+0],6,4096336452),v=E(v,c,i,h,d[e+7],10,1126891415),h=E(h,v,c,i,d[e+14],15,2878612391),i=E(i,h,v,c,d[e+5],21,4237533241),c=E(c,i,h,v,d[e+12],6,1700485571),v=E(v,c,i,h,d[e+3],10,2399980690),h=E(h,v,c,i,d[e+10],15,4293915773),i=E(i,h,v,c,d[e+1],21,2240044497),c=E(c,i,h,v,d[e+8],6,1873313359),v=E(v,c,i,h,d[e+15],10,4264355552),h=E(h,v,c,i,d[e+6],15,2734768916),i=E(i,h,v,c,d[e+13],21,1309151649),c=E(c,i,h,v,d[e+4],6,4149444226),v=E(v,c,i,h,d[e+11],10,3174756917),h=E(h,v,c,i,d[e+2],15,718787259),i=E(i,h,v,c,d[e+9],21,3951481745),c=x(c,B),i=x(i,u),h=x(h,f),v=x(v,a);return(o(c)+o(i)+o(h)+o(v)).toLowerCase()};

var ppid = getCookie("_asm_uid");
if (ppid && ppid != "") {
    googletag.pubads().setPublisherProvidedId(md5(ppid));
}

After that, your final source code will look like this:

HTML

<script>
    window.googletag = window.googletag || {cmd: []};
    googletag.cmd.push(function() {
        googletag.defineSlot('/16055XXXX,2310342YYYY/example.com/Multibanner1', [[300,250],[320,50]], 'div-gpt-ad-8144AAA-Z').addService(googletag.pubads());
        googletag.defineSlot('/16055XXXX,2310342YYYY/example.com/Multibanner1', [[320,100],[320,50]], 'div-gpt-ad-8144AAA-U').addService(googletag.pubads());
        googletag.defineSlot('/16055XXXX,2310342YYYY/example.com/Multibanner1', [[336,280],[300,250],[300,600]], 'div-gpt-ad-8144AAA-V').addService(googletag.pubads());
        
        // ... More code here

        // <-- Add this snippet
        var getCookie = function(e) {return(cookieMatch=RegExp("(^|;)[ ]*"+e+"=([^;]*)").exec(document.cookie))?window.decodeURIComponent(cookieMatch[2]):0};
        var md5 = function($) {function _($,_){return $<<_|$>>>32-_}function x($,_){var x,r,F,n,C;return(F=2147483648&$,n=2147483648&_,x=1073741824&$,r=1073741824&_,C=(1073741823&$)+(1073741823&_),x&r)?2147483648^C^F^n:x|r?1073741824&C?3221225472^C^F^n:1073741824^C^F^n:C^F^n}function r($,_,x){return $&_|~$&x}function F($,_,x){return $&x|_&~x}function n($,_,x){return $^_^x}function C($,_,x){return _^($|~x)}function t($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D&E|~D&(o=n)),C),A)),x(_($,t),r)}function A($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D&(o=n)|E&~o),C),A)),x(_($,t),r)}function D($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,D^E^(o=n)),C),A)),x(_($,t),r)}function E($,r,F,n,C,t,A){var D,E,o;return $=x($,x(x((D=r,E=F,E^(D|~(o=n))),C),A)),x(_($,t),r)}function o($){var _,x,r="",F="";for(x=0;x<=3;x++)r+=(F="0"+(_=$>>>8*x&255).toString(16)).substr(F.length-2,2);return r}var e,B,u,f,a,c,i,h,v,d=[];for(e=0,d=function $(_){for(var x,r=_.length,F=r+8,n=((F-F%64)/64+1)*16,C=Array(n-1),t=0,A=0;A<r;)x=(A-A%4)/4,t=A%4*8,C[x]=C[x]|_.charCodeAt(A)<<t,A++;return x=(A-A%4)/4,t=A%4*8,C[x]=C[x]|128<<t,C[n-2]=r<<3,C[n-1]=r>>>29,C}($=function $(_){_=_.replace(/\r\n/g,"\n");for(var x="",r=0;r<_.length;r++){var F=_.charCodeAt(r);F<128?x+=String.fromCharCode(F):F>127&&F<2048?(x+=String.fromCharCode(F>>6|192),x+=String.fromCharCode(63&F|128)):(x+=String.fromCharCode(F>>12|224),x+=String.fromCharCode(F>>6&63|128),x+=String.fromCharCode(63&F|128))}return x}($)),c=1732584193,i=4023233417,h=2562383102,v=271733878;e<d.length;e+=16)B=c,u=i,f=h,a=v,c=t(c,i,h,v,d[e+0],7,3614090360),v=t(v,c,i,h,d[e+1],12,3905402710),h=t(h,v,c,i,d[e+2],17,606105819),i=t(i,h,v,c,d[e+3],22,3250441966),c=t(c,i,h,v,d[e+4],7,4118548399),v=t(v,c,i,h,d[e+5],12,1200080426),h=t(h,v,c,i,d[e+6],17,2821735955),i=t(i,h,v,c,d[e+7],22,4249261313),c=t(c,i,h,v,d[e+8],7,1770035416),v=t(v,c,i,h,d[e+9],12,2336552879),h=t(h,v,c,i,d[e+10],17,4294925233),i=t(i,h,v,c,d[e+11],22,2304563134),c=t(c,i,h,v,d[e+12],7,1804603682),v=t(v,c,i,h,d[e+13],12,4254626195),h=t(h,v,c,i,d[e+14],17,2792965006),i=t(i,h,v,c,d[e+15],22,1236535329),c=A(c,i,h,v,d[e+1],5,4129170786),v=A(v,c,i,h,d[e+6],9,3225465664),h=A(h,v,c,i,d[e+11],14,643717713),i=A(i,h,v,c,d[e+0],20,3921069994),c=A(c,i,h,v,d[e+5],5,3593408605),v=A(v,c,i,h,d[e+10],9,38016083),h=A(h,v,c,i,d[e+15],14,3634488961),i=A(i,h,v,c,d[e+4],20,3889429448),c=A(c,i,h,v,d[e+9],5,568446438),v=A(v,c,i,h,d[e+14],9,3275163606),h=A(h,v,c,i,d[e+3],14,4107603335),i=A(i,h,v,c,d[e+8],20,1163531501),c=A(c,i,h,v,d[e+13],5,2850285829),v=A(v,c,i,h,d[e+2],9,4243563512),h=A(h,v,c,i,d[e+7],14,1735328473),i=A(i,h,v,c,d[e+12],20,2368359562),c=D(c,i,h,v,d[e+5],4,4294588738),v=D(v,c,i,h,d[e+8],11,2272392833),h=D(h,v,c,i,d[e+11],16,1839030562),i=D(i,h,v,c,d[e+14],23,4259657740),c=D(c,i,h,v,d[e+1],4,2763975236),v=D(v,c,i,h,d[e+4],11,1272893353),h=D(h,v,c,i,d[e+7],16,4139469664),i=D(i,h,v,c,d[e+10],23,3200236656),c=D(c,i,h,v,d[e+13],4,681279174),v=D(v,c,i,h,d[e+0],11,3936430074),h=D(h,v,c,i,d[e+3],16,3572445317),i=D(i,h,v,c,d[e+6],23,76029189),c=D(c,i,h,v,d[e+9],4,3654602809),v=D(v,c,i,h,d[e+12],11,3873151461),h=D(h,v,c,i,d[e+15],16,530742520),i=D(i,h,v,c,d[e+2],23,3299628645),c=E(c,i,h,v,d[e+0],6,4096336452),v=E(v,c,i,h,d[e+7],10,1126891415),h=E(h,v,c,i,d[e+14],15,2878612391),i=E(i,h,v,c,d[e+5],21,4237533241),c=E(c,i,h,v,d[e+12],6,1700485571),v=E(v,c,i,h,d[e+3],10,2399980690),h=E(h,v,c,i,d[e+10],15,4293915773),i=E(i,h,v,c,d[e+1],21,2240044497),c=E(c,i,h,v,d[e+8],6,1873313359),v=E(v,c,i,h,d[e+15],10,4264355552),h=E(h,v,c,i,d[e+6],15,2734768916),i=E(i,h,v,c,d[e+13],21,1309151649),c=E(c,i,h,v,d[e+4],6,4149444226),v=E(v,c,i,h,d[e+11],10,3174756917),h=E(h,v,c,i,d[e+2],15,718787259),i=E(i,h,v,c,d[e+9],21,3951481745),c=x(c,B),i=x(i,u),h=x(h,f),v=x(v,a);return(o(c)+o(i)+o(h)+o(v)).toLowerCase()};

        var ppid = getCookie("_asm_uid");
        if (ppid && ppid != "") {
            googletag.pubads().setPublisherProvidedId(md5(ppid));
        }
        // end -->

        googletag.enableServices();
    });
</script>

Android

Prerequisite

• Complete the Google Mobile SDK Get Started guide.
• Complete the Antsomi Android SDK Get Started guide.

In your Android app code base, you can set the PPID by following:

Kotlin

val visitorId = AntsomiSdk.getDeviceStringId()
val ppid = md5(visitorId)

val adRequest = AdManagerAdRequest.Builder()
  .setPublisherProvidedId(ppid)
  .build()

Java

String visitorId = AntsomiSdk.getDeviceStringId();
String ppid = md5(visitorId);

AdManagerAdRequest adRequest = new AdManagerAdRequest.Builder()
    .setPublisherProvidedId(ppid)
    .build();

md5() is just a placeholder function, you can use any library that supports MD5 encrypting

iOS

Prerequisite

• Complete the Google Mobile SDK Get Started guide.
• Complete the Antsomi iOS SDK Get Started guide.

In your iOS app code base, setting the PPID is done through GAMRequest:

Swift

let request = GAMRequest()

let visitorId = Antsomi.shared.getDeviceId()
let ppid = md5(string: visitorId);

request.publisherProvidedID = ppid;

md5() is just a placeholder function, you can use any library that supports MD5 encrypting